What are the responsibilities and job description for the Social Media Coordinator position at DERMCARE MANAGEMENT LLC?
Job Details
Description
DermCare Management is looking for a hybrid Marketing Coordinator to be based at our Los Altos location. Reporting to the Marketing Manager of our brand & Engagement Division, you will help position Berman Skin Institute as the authority on cosmetic services.
Responsibilities:
The role of the Marketing Coordinator is responsible for bringing the various dermatology and plastic surgery brands to life through all relevant social media channels. That means you have your finger to the pulse of what our patients want to see and hear, and you are ready to create and produce content that delivers. Some of the cool things you’ll get to do:
- Develop and build strategy around content, voice, and community to deliver a best-in-class social media experience across all platforms.
- Effectively manage daily content, engagement, and conversation across all platforms.
- Maintain a social media calendar that includes practice announcements, provider profile videos, events and contextual practice moments while remaining flexible enough to cover beauty events.
- Measure and report on follower growth, engagement, and community mindset across all platforms.
- Write and deliver compelling marketing copy that will be used for captions on all social channels.
Practice web and social listening for trending content, conversations, topics, events and news surrounding cosmetics and plastic surgery
Qualifications
This is not a role for someone who randomly uses Instagram and likes hashtags, this is a role for someone who really knows how to lead this function professionally, is passionate about the cosmetic industry (plastic surgery, makeup artists, Non-invasive treatments) and wants to help build and grow practice and medical providers with great storytelling and engaging content.
Other Qualifications:
- At least 1 year of experience managing social media at a professional level
- Must have a strong brand background preferably within the healthcare industry or beauty industry.
- Proven track record of delivering social media wins
- Bachelor’s degree in marketing, communications, or a related field (applicants currently in school to be considered)
- Live and breathe social media while being well versed in current trends and capabilities on each platform.
- Successful history in creating a social media strategy that spans across multiple channels of marketing.
- Have an eye for good storytelling and can bring to life complex narratives in easy to digest content.
- Prior experience communicating with vendors, web developers and agency partners.
- A team player who can build strong relationships both internally and externally while earning confidence of senior stakeholders within the business.
- Credibility and confidence to interact with senior leadership team.
- Is adept at video editing and takes a creative approach to each and every project.
