Director of Marketing

Who we are:

We love what we do and what we do is important!  We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.

Virgin Hotels Chicago will be going through an extensive renovation, and we are looking for a marketing whiz who is organized, digitally savvy, and has a great creative eye to help us develop a launch marketing strategy as well as on-going yearly, quarterly, and monthly marketing strategies to ensure success and achieve budgeted revenues.  This includes understanding and expressing the essence of Virgin Hotels through a multi-layered marketing strategy - from curating special room packages and partnerships to organic/paid digital media and PR. 

You will also be required to lead a team, communicate, coordinate and work well with other teammates, managers and guests.  Most of all, we want you to have FUN since you will play a huge role in creating that memorable guest experience!

The (Super) Power of Marketing:

• Rockstars need not apply. The Virgin culture, starting with Sir Richard, is a roll up your sleeves kind of place. The Director of Marketing must be willing and capable of developing the strategy creative vision, but also able to effectively communicate and execute their ideas and vision, without hand holding or lots of administrative support.
• Rage Against the (overdone) machine – We’re looking for someone with a personal philosophy that’s compatible with the Virgin approach; forward thinking, innovative, on trend and with a sense of fun and excitement. We’re tired of the same old, same old and we believe our guests are too.
• See the forest, not the trees. The Director of Marketing must have a holistic view of the experience and how Virgin Hotels is seeking to make our guests feel in our hotel. Virgin Hotels is a solutions-oriented culture. We want people who identify issues and then do something about them.
• Wallflowers will be trampled. We’re a rowdy and passionate bunch so we need someone who is not afraid to speak up. The Director of Marketing must be an effective communicator, provide clear direction, and have sufficient presence and confidence to represent and champion the brand.

In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities.  Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our guests:

• Develops strategic annual marketing plan and establishes annual marketing budgets.   Leads the development and execution of quarterly action plans in support of hotel annual, quarterly and monthly KPIs.