Content Marketing Manager

Device Magic is a fast-growing SaaS company located in Raleigh, NC. Organizations worldwide use Device Magic to quickly create internal mobile apps for their teams to send data, images, geolocations, and signature captures from the field to the home office.

Device Magic currently has an opening for a Content Marketing Manager to work within the Marketing team. This role will essentially act as the written “voice” of the company, as your copywriting sets the tone across the website, blog, sales sheets, and other written media. The ideal candidate will be able to brainstorm, plan, and execute relevant demand generation content. This is a fast-paced role that requires a great deal of planning and writing across digital properties. The ideal candidate is a self-starter who can independently conceptualize new content ideas while also working on collaborative projects with the marketing team.

Responsibilities

• Create and execute content marketing programs to reach targeted audiences with relevant content
• Establish a planned, consistent voice and tone for Device Magic by managing all public-facing writing
• Help build the “story” piece of Device Magic’s brand – our public presentation of who we are and where we’ve come from
• Produce copy for upcoming website rebuild and help with future creation of owned content
• Speak with selected customers and assemble case studies and customer stories
• Schedule and compose relevant, targeted posts for Device Magic’s blog
• Compose press releases, sales collateral, ebooks, and white papers as needed
• Organize, promote, and execute webinars for non-customers
• Assist Automation Manager with email composition
• Coordinate with design team as needed
• Work with video team on video productions
• Aid in sourcing of speaking engagements and interviews for leadership team
• Assist in planning and production for trade shows and event marketing for 2021+
• Assist with other marketing projects as needed

Qualifications

• Excellent written and verbal communication skills
• 2+ years of experience in creating/executing content marketing programs
• 3+ years of managing blogs, website copy, and/or customer stories
• General knowledge of SEO principles
• Experience with Google Analytics
• Ability to manage projects and deadlines
• Working knowledge of WordPress preferred
• Experience working in SaaS preferred
• BA/BS Required
• Location is Raleigh, NC