What are the responsibilities and job description for the Ad Operations Manager position at DiD?
Company Description
We are an advertising agency committed to doing the right thing for our clients, employees and the community.
We create work that speaks for itself. With decades of experience in the health and wellness space, we transform the complicated into simple, powerful stories that connect with HCPs and patients alike. Our diverse and multifunctional teams deliver projects on time, within budget, and with innovative and creative solutions that move audiences.
As a five-time winner of "Best Places to Work in PA,” we pride ourselves on our diverse and inclusive environment, strong client work, commitment to career development and work/life balance. That’s the DiD way.
DiD is an Equal Opportunity workplace, dedicated to pursuing and hiring a diverse workforce.
Job Description
Responsibilities include...
• Test digital creative ads to ensure proper ad serving implementation
• Correctly traffic ad tags to vendors in a timely manner
• Create click trackers in DoubleClick, where appropriate, and send to appropriate contact
• Demonstrates an understanding of digital and ad serving terminology
• Q/A proper implementation of click trackers on site
• Interface regularly with partners; resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements
• Manage site analytic code lookup tables
• Troubleshoot internal and external ad server system issues
• Manage the trafficking, testing and implementation of ad campaigns and pixel tags as needed
• Monitor all live campaigns for proper serving, click through action, and conversion events
• Coordinate with client data feeds, as necessary
Qualifications
- 4-5 years of experience in digital Ad Ops or Ad Tech role, agency side experience highly preferred
- BS/BA required, Marketing, Communications, Advertising/Media preferred; or equivalent experience
- Well versed in DCM, GTM (Google Tag Manager), Google Analytics, Adobe Analytics, and AdWords
- A passion for building automation into process and procedure
- Exceptional organizational skills, multi-tasking capabilities, time management skills and detail oriented
- Strong written, verbal communication and presentation skills including presenting to clients
Additional Information
All your information will be kept confidential according to EEO guidelines.
NO STAFFING AGENCIES, PLEASE.