Web Content Manager

Digital Defense, Inc.
Eden Prairie, MN Full Time
POSTED ON 6/9/2023 CLOSED ON 11/14/2023

Job Posting for Web Content Manager at Digital Defense, Inc.

RELAXED WORK ENVIRONMENT, DEDICATED TEAM, & GROWING COMPANY

The Web Content Manager is responsible for overseeing the planning, creation, and publishing of all website content. This role will ensure website content aligns with target audience needs by conducting SEO research, tracking website conversions, and sales opportunities generated. The Web Content Manager will collaborate closely with the Marketing Campaign Manager and technical web technical team to ensure effective alignment on messaging, priorities, and brand standards.

WHAT YOU'LL DO

  • Using SEO tactics to maximize search rankings and optimizing content
  • Writing, editing, and proofreading content
  • Ensuring effective utilization of web content resources
  • Partnering with marketing campaign manager to align messaging on the website
  • Partnering with technical web team to maintain site standards
  • Work closely with all aspects of the business to understand product strategy, and ensuring effective dissemination in website material
  • Measure content effectiveness and report on results
  • Participate in link building exercises to increase site’s domain authority
  • Coordinate integration, strategy and use of marketing tools on website as needed (Ex. Drift, Opt-in Monster, etc.)
  • Participate in forming effective paid search strategies, ensuring alignment with organic strategy
  • Other duties as assigned

QUALIFICATIONS

  • Bachelor’s degree
  • 4-5 years of digital marketing experience
  • Adept at keyword placement and SEO best practices
  • Excellent written and verbal communication skills

HelpSystems is passionate about making life easier for modern organizations and improving the lives of our customers. As a seven-time Star Tribune Top Workplace we are dedicated to making our employees happy by offering great benefits, fun company culture, and transparency from our leadership team. When working at HelpSystems you will have the opportunity for an upbeat office environment with A LOT of perks, such as professional development, equity program, employee recognition programs, and more!

Check out our website to learn more about HelpSystems and apply by visiting our Careers page. We encourage you to check out our Glassdoor page as well.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

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