Product Marketing Manager

POSTED ON 8/19/2022 CLOSED ON 11/12/2022
Digital Pharmacist Hired Organization Address Austin, TX Full Time

Job Posting for Product Marketing Manager at Digital Pharmacist

Summary of Job:

The Product Marketing Manager will report to the VP of Marketing, and work alongside Product, Marketing, Sales and Customer Success teams to deliver impactful positioning, messaging and go to market strategy for our products. 

Description of Job Duties:

  • Create and execute a comprehensive go-to-market strategy and planning 
  • Understand user segmentation, personas, and customer journey 
  • Research market trends, collect and analyze feedback from customers, partners, stakeholders, and other teams to shape our positioning and product messaging. 
  • Develop sales enablement assets that include demos, training videos/decks, competitive battlecards, and sales playbooks. 
  • Own product storytelling across external channels such as web, email, video, PR, etc. 
  • Build product communication with internal teams 
  • Create product related content 
  • Work with Demand Generation Marketing Manager and Content Manager to put our products in the right place at the right time, in line with the buyers’ journey you’ve developed. 
  • Be an expert when it comes to our products and features, and have a deep understanding related to how, why, and with what technologies we’re using to create our platform. 
  • Collaborate with product management and marketing to develop product positioning that resonates with your continually developed buyer personas.
  • Other duties as assigned

Qualifications:

  • 3-5 years of experience in Product Marketing in a SaaS organization
  • Proven track record in positioning and messaging development as well as planning, creating, and launching go-to-market strategies for new and existing products
    Superior writing, communication, and presentation skills
  • Understanding of Agile marketing principles, values, and process or has a strong desire to learn
  • Thrive when working independently in a fast-paced environment by effectively prioritizing and executing multiple projects with minimal supervision
  • BA in Business, Marketing, or equivalent level of experience

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