Paid Media Analyst

WHO WE ARE

Direct Agents is an independent, award-winning and future-focused performance marketing agency rooted in AI Strategic Innovation 

CLIENTS WE'VE WORKED WITH INCLUDE

Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and more

WHAT SETS US APART 

With a track record of excellence and recognition, we are dedicated to fostering an environment where professionals can excel and evolve. Join our team of innovative thinkers and help shape the future of digital marketing.

Fast Tracked Professional Growth

25% growth this past year across the company

2x speed for individual learning and career development
 

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council.  We thrive on growth and diversity. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.

ROLE OVERVIEW:

As a Paid Media Analyst at Direct Agents, you will be a key driver in orchestrating the planning, executing, and optimizing of paid advertising campaigns on various platforms to meet client objectives. Your ability to closely analyze campaign performance metrics and your strategic acumen will be key in contributing to our agency's ongoing success.
 

WAYS YOU’LL MAKE AN IMPACT:  

1. Campaign Management:
   • Assume responsibility for optimizing the performance of paid media campaigns across various clients and industry verticals, including e-commerce, entertainment, and mobile apps. This includes Paid Social, Amazon (AMS/DSP), Programmatic, and Paid Search campaigns.
   • Employ a data-driven approach to continuously analyze and optimize campaigns. This includes evaluating conversion rates, keyword bids, impression shares, seasonal and geographical trends, search queries, keyword and ad copy research, landing page performance, conversion funnel efficiency, quality score improvement, competitive analysis, and distribution channel optimization, all aimed at achieving the highest possible ROI for clients.
   • Work closely with cross-channel teams to devise omnichannel strategies that enhance campaign performance and maximize client success.

1. Research & Strategy  
   • Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape. Utilize this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable growth.
   • Collaborate with the Client Strategy team to align with client goals, address their specific needs, and develop effective media strategies that deliver measurable results.
   • Provide valuable insights and guidance during campaign planning, defining the success criteria and recommending optimal utilization of various media channels.

1. Client Engagement:
   • Engage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign progress.
   • Collaborate with the business development team to conduct audits and contribute to the development of customized pitches tailored to client needs.
   • Foster and cultivate relationships with key vendors and media partners, staying at the forefront of emerging technologies and trends to identify new growth opportunities for clients.

1. Team Collaboration
   • Collaborate closely with a seasoned and supportive team, leveraging their expertise to enhance your skills.

WHAT YOU’RE BRINGING:

• 2-4 years of experience in managing biddable paid media campaigns, preferably within an agency setting.
• Bachelor's degree (BA/BS) in Finance, Statistics, Business, Marketing, Economics, or a related field.
• Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing channels.
• Strong data analysis skills, including the ability to work with raw data and identify trends.
• Proficient in Microsoft Excel.
• Demonstrated entrepreneurial mindset, a strong work ethic, and a track record of taking initiative.
• A holistic perspective on marketing strategies while being hands-on and adaptable to tackle tasks as needed.
• Exceptional analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Outstanding time management, attention to detail, and organizational capabilities.
• An in-depth understanding of customer acquisition and direct response online marketing is a plus.

PERKS & BENEFITS:

• Competitive salary range of $62,000 - $75,000 with regular performance reviews.
• Comprehensive health, dental, vision, and mental health benefits.
• Generous paid time off and additional sick days.
• Access to professional development opportunities, including trainings, conferences, and certifications.
• Involvement in agency marketing initiatives, speaking opportunities, and awards submissions.
• Collaborative and inspiring work environment at our NYC headquarters.
• Flexible hybrid work schedule (3 days in office, 2 days remote).
• Dog-friendly office
• MacBook Pro laptop for seamless work.
• Opportunities for career advancement and networking.

If you're looking for a new role with space to directly influence the business and company culture, apply today!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.