Field Marketing Manager

Company

At Directly, we believe the fundamental nature of work is changing from fixed to fluid, as AI and the gig economy transform how people and companies work in the next economy. We’re leading this shift with an enterprise platform that changes the way companies deliver customer service. Our platform helps companies like Airbnb, Autodesk, LinkedIn, Microsoft, Intuit, SAP, and Samsung look beyond the traditional contact center and deliver better answers to customers in the moments that matter. We’re based in San Francisco and backed by top firms including Microsoft Ventures, True Ventures, Costanoa Ventures, and Northgate.  www.directly.com

Role

We’re looking for a Field Marketing Manager who has a track record of delivering opportunity and pipeline generation for enterprise software or cloud services.

This position reports to the Head of Demand Generation and is an ideal fit for a candidate who would like the unique opportunity to help shape Directly’s marketing programs as we enter a rapid growth phase. The Field Marketing Manager will plan the strategy and execution of key marketing programs and events to drive integrated demand gen campaigns. 

To be successful in this role, you’ll need to be an entrepreneurial self-starter who has a philosophy of working collaboratively with sales and marketing team members to continuously improve and crush targets.

Core Responsibilities

• Execute demand gen activities – build, grow and nurture a pipeline of enterprise target accounts with a balanced marketing mix including digital, event, and direct

• Events & tradeshows – drive event research, planning, strategy and execution, owning all event logistics and budget process

• Online demand gen - manage our online demand gen plan inclusive of advertising, webinars, and content syndication

• Marketing automation programs – manage Hubspot, including email campaigns, pre & post event activities, and a monthly company newsletter

• Sales support and collaboration – strategize and partner with the SDR and AE teams to improve demand generation efforts and coordinate outreach

Requirements

• Minimum 5 years of marketing or related experience

• 3 years in field marketing or demand generation, preferably in a startup environment

• Demonstrated ability to deliver and measure demand gen programs with a focus on delivering sales-ready opportunities

• Track record of successful event & tradeshow execution to large enterprises

• Experience running successful webinars

• Strong track record of collaboration with sales and others in marketing

• Working knowledge of Salesforce, Hubspot (or other marketing automation platform) and ON24 (or other webinar software)

• Consistently high attention to detail and organizational skills

• Ability to travel up to 30% across the US & Canada

Our Ideal Addition To The Team:  

• Thrives in a fast-paced and dynamic work environment

• Strong team player who incorporates input from others and is naturally collaborative

• Ability to speak up when important information or questions must be raised and takes action when issues must be addressed

• Strong thinker and creative thinker who is intellectually curious

• Sound decision making capabilities

• Good organizational skills and ability to meet tight deadlines in an environment of competing priorities

• Ability to routinely work on multiple tasks with multiple people while effectively prioritizing and maintaining a high level of attention to detail

• Ability to develop strong relationships with executive-level customers and prospects

• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences

Directly is an equal opportunity employer. We believe in diversity and inclusion as a strength.