Marketing Manager, Brand Marketing

By selecting “Apply” above, you indicate you have read and acknowledge the Applicant Privacy Notice and Dow Jones Cookie Policy, including data transfers as described in the Policy. Job Description: Where am I based? New York, NY Who is my manager? VP, Brand Marketing The Marketing Manager will be responsible for leading the rollout of brand marketing campaigns for The Wall Street Journal. The goal of this role is to enact meaningful, timely campaigns to the right audience at the right time to drive new audiences to WSJ. This is an influential role that brings together stakeholders from multiple departments and disciplines. She/he/they will be responsible for managing the full-year marketing calendar, developing cross-functional marketing plans and comms grids, overseeing marketing briefs and creative production and being the brand lead for customer insights. This is a highly collaborative role that will interact closely with our creative agency as well as media, engagement and insights teams. The ideal candidate will have 4 years of experience working in marketing, delivering successful, hardworking campaigns and managing multiple stakeholders to drive results, ideally at a global brand, media business or social platform. Responsibilities Own the full-year marketing calendar and ensure that the team is strategically aligned and briefing according to proper timelines Build and manage the relationship with internal and external creative agencies, communicating and tracking priorities and progress across the team Strong understanding and expertise of campaign marketing, including developing brands through awareness and consideration and leveraging content to drive traffic, acquisition and engagement. Be a proven expert in brand and campaign planning, who’s able to partner across the business and ensure stakeholders in the membership teams are supported to meet their KPIs. Key partners include media, membership, engagement and creative teams. Own the marketing relationship with the customer insights and data teams to oversee and communicate key takeaways from brand tracking and campaign reporting. Oversee creative development, including briefs, feedback and rollout for all campaign assets. Understand new marketing opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results. Excellent project manager able to keep teams to a tight deadline and manage stakeholders at all levels across the business. Motivate and coach direct reports to create best-in-class marketing with a laser focus on driving business results. Team player with solid judgment and the ability to make decisions in a fast-paced environment. Qualifications/Requirements A minimum of 4 years experience working in marketing, with a focus on briefing, executing and monitoring marketing campaigns Ability to work with and get buy-in from multiple stakeholders across the business An interest in news and media, particularly in emerging technologies and trends in the industry Direct experience working at or with a creative agency is a plus Excellent verbal and written communication skills Confident presenter Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives. Ability to stay calm under pressure and manage workload effectively in a fast-paced environment College degree (or equivalent), preferably in marketing, communications, or a business discipline. Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. Business Area: WSJ MEMBERSHIP GROUP Job Category: Sales Group Union Status: Non-Union role Pay Range: $50,000 - $180,000 We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process. Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice. For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. 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