Marketing Leader

Summary of Position:

This role serves as the manager of the practice’s marketing team as well as the liaison between the practice and our target referring dental practices, schools, and other community organizations. This role also serves as the manager of our practice level social media channels and leads the practice’s efforts to gain sponsorships. This person will possess several key qualities including having strong managerial skills, customer service skills, being congenial, compassionate, creative, proactive, analytical, supportive, organized, self-managed and sales-minded. This person will be an out-of-the-box thinker always looking for new ways to both make the biggest impact within our community and bring in new patients. This person will represent the practice in a positive light, embodying everything that we stand for.

Essential Job Responsibilities:

· Serve as the leader of the practice’s marketing team.

· Responsible for interviewing, making hiring decisions, and delegating tasks to the Marketing Coordinators.

· Manage the performance management process of the Marketing Coordinators.

· Maintain consistent and timely follow-up with Marketing Coordinators regarding delegated tasks and responsibilities given to them.

· Closely monitor the marketing spend and make educated suggestions on how to reduce cost and/or reallocate funds for maximum impact and positive outcome for the practice.

· Maintain detailed records of marketing events that the practice participates in, including ideas for future events that the practice may partake.

· Maintain detailed data for social media contests, social media posts, and internal marketing efforts.

· Oversees and maintains the practice’s promotional items and inventory.

· Evaluate data on a regular basis to determine the value of all marketing efforts and to assist with developing future marketing efforts.

· Prepare reports relating to KPIs for the organization and be prepared to present findings.

· Identify the referring dentists in each market. Per guidelines, designate these practices to Referral Tiers.

· Increase referrals from main referral groups: dental offices, internal referrals, radio, social media, events/community involvement.

· Oversee the marketing outreach plan for referring dentists, schools and community organizations.

· Collaborate with the practice leadership team on what clinical and brand-focused marketing materials and messages are relevant and should be included in our deliveries.

· Collaborate with Doctors, practice leadership, and Orthodontic Partners’ marketing team on positive and negative feedback received from outside organizations to facilitate process/service improvement.

· Execute data capture processes and protocols at consumer facing events to be used in CRM and retargeting campaigns.

· Send email and text blasts to patients for announcements and one-off promotions prn, using the practice's CRM tool.

· Respond to Facebook and Instagram messages in a timely manner, using professional brand voice, and handle any requests that come through these channels.

· Assist with phone handling, scheduling, and general administrative tasks as needed by the organization.

· Update Hubspot after each outreach interaction with partner contact information and follow-up items.

· Lead regularly scheduled marketing meetings with a prepared agenda.

Knowledge, Skills and Abilities:

· Management experience preferred

· Marketing/Sales experience preferred but will consider those who are marketing, sales and referral-minded

· Exceptional customer service skills

· Out-of-the-box thinker

· Affinity of analyzing data

· Detail-oriented

· Exceptional communication skills, both verbal and written

· Possess strong leadership qualities, highly organized, self-motivated and holds one’s self accountable to high standards of excellence

· Self-starter who proactively takes initiative

Education and Experience:

· High School Diploma, GED or equivalent required

· Proficient in Microsoft Office Suite

· Marketing & sales experience is desirable, but not required if candidate is exceptional

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• High school or equivalent (Required)

Experience:

• Customer service: 1 year (Required)
• Marketing: 1 year (Required)

Work Location: One location