What are the responsibilities and job description for the Marketing Analyst position at Drug Information Association Inc?
DIA is a global healthcare association that mobilizes life science professionals from across all areas of expertise to engage with patients, peers, and thought leaders in a neutral environment on the issues of today and the possibilities of tomorrow. We envision a world where powerful health interventions and health-management tools are rapidly discovered, developed, approved, and made accessible to all.
It is an exciting time to join DIA as we lead the life sciences industry into the future of truly global and digitally enabled knowledge sharing and creation. By joining DIA, you join our mission to drive better health solutions for patients and stay at the forefront of the healthcare revolution. Candidates must live in commuting distance to the Horsham, PA office.
Do you want to play a key role in figuring out why some marketing campaigns work, and others dont?
Do you want to manage aspects of Google Analytics while partnering with other dynamics teams?
If yes, then join us in our important mission to drive healthcare innovation and raise the level of health and well-being worldwide! As a Marketing Analyst with the Marketing team, you will:
- Provide actionable global and regional market and customer insights to address key strategic questions.
- Be responsible for tracking, reporting, and analyzing the performance of global marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Manage the measurement, reporting, and insights of all marketing channels across relevant platforms (Google, social media, web, and Marketo)
- Manage technical aspects of Google Analytics and act as the liaison between the marketing teams and IT team.
- Segment lists and develop automated workflows based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
- Leverage several internal databases as well as external data sources.
- Work in tandem with Global Marketing Automation Strategist to ensure Marketo Automation campaigns are optimized across all regions.
- Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and marketing data
To join us, you should have:
- Bachelors degree in Business, Marketing, Mathematics, Statistics or related field
- Extensive experience in the use of Marketo, minimum of 1 to 3 years' experience including reporting.
- Google Analytics, GA4, and Google Data Studio Mastery.
- Data-driven, being able to design new analysis and convert them into business decisions and campaign optimizations
- Proactive, responsible, attention to detail and a good team player
DIA offers an excellent total rewards package and perks including:
- Competitive compensation including incentive bonus
- Robust benefits with employer HSA contribution
- Employer 401(k) Safe Harbor match
- Generous PTO plan starts at 22 days and goes up each year
- 8 Holidays and 3 Floating Holidays
- 3 Wellness Days
- Paid parental leave
- Charitable donation matching
- Flexible hours and hybrid work environment
- Employees must adhere to DIAs vaccination policy. Reasonable accommodations will be considered for limited medical or religious exemptions.
DIA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other applicable legally protected characteristics.