What are the responsibilities and job description for the Global Marketing Manager position at DYWIDAG?
SUMMARY
DYWIDAG stands as a global leader in construction and infrastructure technology that works with government authorities, asset owners, construction companies, and design offices to support their infrastructure projects. We have expanded into over 50 countries worldwide and continue to keep infrastructure safe and secure every single day.
The Global Marketing Manager is responsible for promoting the company and its products or services to international markets. This individual will plan and implement marketing campaigns across multiple regions, while adjusting their messaging and content to each target audience. The Global Marketing Manager will also analyze current global trends, identify business opportunities, monitor the company's brand image, and conduct market research.
This role can be based in any of our global offices or remotely either in USA, or alternatively in the UK, Germany, or Poland.
ESSENTIAL FUNCTIONS
- Managing Dywidag's Integrated Marketing Communications
- Omnichannel brand management
- Manage Dywidag's Digital Asset Management system
- Coordination with Dywidag's regional marketing colleagues to ensure tactical alignment with regional/global strategies
- Coordination with Dywidag's technology department to support product launches, product spotlights and Dywidag's Product Information Management system
REQUIRED EDUCATION AND EXPERIENCE
- Minimum 5 years’ experience in a marketing role, ideally in B2B environment
- Minimum undergraduate level qualification in a marketing-based degree or relevant work experience
- Master's level (MBA or MBA equivalent) with a core marketing module desirable
- Strong communication skills and working with regional marketing colleagues (& other related departments) on a frequent basis is essential
- Experience with customer focused marketing ideally in the industrial sector
- Good knowledge of core areas of marketing, including diagnosis, strategy, and execution, desirable
- Experience with Marketing Plan development desirable
- Experience of working with international teams desirable
- Briefing experience desirable
COMPETENCIES
- Experience of working with international teams desirable
- Briefing experience desirable
- Experience and competency with content strategy and content creation desirable
- Experience and competency with Adobe Creative suite desirable
- Candidate must best self-starting, efficient, and organized.
- Ability to effectively write correspondence and present information to management, other employees, and customers.
- Ability to manage multiple tasks at one time.
TRAVEL REQUIREMENTS
- Travel will be required from time to time.
PHYSICAL DEMANDS
- Prolonged periods of sitting, standing, laptop use, etc.
- Must be able to lift approximately 50 lbs.
