Proposal and Sales Enablement Specialist

Description

Job Summary:
We are an advertising agency specializing in the pharmaceutical industry, dedicated to enabling agencies and brands to effectively communicate their brand messages to highly targeted audiences of healthcare providers and consumers. We are currently seeking a driven and detail-oriented Proposal and Sales Enablement Specialist to join our team. This role requires a keen attention to detail, a strong understanding of marketing metrics, experience with contextual advertising, a creative eye for layout and design, excellent cross-functional collaboration skills, and proficiency in various tools including Sales Force, Xandr, Quip, Slack Teams, Excel, PowerPoint, and more.

As a Proposal and Sales Enablement Specialist, you will be a key player in supporting the sales team by crafting persuasive proposals, presentations, and other materials to secure new business and provide ongoing support to our existing clients. This position demands a highly analytical individual who can effectively utilize data and insights to develop compelling, impactful, and visually appealing proposals.

Proposal Desk:

- Analyze Requests for Proposal (RFPs): Review and understand the requirements and objectives of each RFP received from prospective clients.

- Coordinate Proposal Process: Manage the end-to-end proposal creation process, including coordinating with stakeholders, gathering necessary information, and ensuring adherence to deadlines. Hold information sessions with the Sales Team to review the clients needs prior to beginning the proposal, as needed. 

- Content Development: Write compelling and persuasive content for proposals, highlighting the agency's capabilities, solutions, and value proposition.

- Validate Inventory: Pull available inventory reports to determine viability of a specific tactic which meets the clients objectives, and coordinate with AdOps as needed.

- Positioning Strategy: Develop a positioning strategy to differentiate the agency's proposal from competitors and effectively address client needs.

- Quality Control: Conduct thorough quality control checks to ensure accuracy, consistency, and compliance with RFP guidelines and internal standards.

- Collaboration with Cross-functional Teams: Work closely with various teams, such as sales, marketing, subject matter experts, and operations, to gather relevant information and incorporate it into the proposal.

- Visual Presentation: Create visually appealing proposals by formatting and designing the content in a professional and engaging manner which adheres to design guidelines.

- Proposal Template Creation: Build and maintain a library of proposal templates to streamline the creation process and ensure consistency in branding and messaging.

- Pricing and Budgeting: Collaborate with relevant teams to determine appropriate pricing and develop budget proposals that align with client requirements, and seek approval when needed for any pricing which falls outside of preset guidelines.

- Proposal Tracking and Reporting: Maintain a tracking system to monitor proposal progress, document outcomes, and generate reports on proposal activity, success rates, and areas for improvement.

- Continuous Improvement: Follow established proposal systems and procedures, continuously optimizing proposal and sales enablement processes for improved efficiency and effectiveness.

Sales Enablement:

- Develop Sales Collateral: Contribute to and keep-up-to date the sales presentations, pitch decks, product/service brochures, case studies, and other sales collateral to support the sales team in their efforts to win new business.

- Content Creation: Contribute to compelling and informative content, such as whitepapers, blogs, articles, and industry reports, to help educate potential clients and establish thought leadership within the pharmaceutical advertising space.

- Sales Training and Onboarding: Assist in designing and delivering training programs for the sales team, providing them with the necessary knowledge and tools to effectively communicate the value proposition of the agency's offerings. This may include creating training materials, conducting workshops, and participating in sales enablement events.

- Market and Competitive Analysis: Contribute to research and analysis on the pharmaceutical advertising industry, market trends, and competitors. Stay updated on the latest industry developments, emerging technologies, and best practices to ensure the sales team remains knowledgeable and competitive.

- Sales Enablement Technology: Utilize sales enablement tools and technologies, such as CRM systems, content management systems, sales intelligence platforms, and collaboration tools, to streamline sales processes and enhance productivity.

- Metrics and Analytics: Track and analyze key sales metrics, such as win rates, conversion rates, and sales cycle length.

- Sales Support: Provide ongoing support to the sales team, such as answering inquiries, addressing client-specific requests, and assisting in preparing for sales meetings and presentations. This could include attending client calls to present specific aspects of the proposal you created. 

Requirements

We’d love to hear from you if you:

- Highly Proficient in tools such as Excel, PowerPoint, Canva, Slack, and Teams.

- Possess experience working in a team/pitch environment and have a strong understanding of effective proposal and business development strategies

- Are comfortable working in a high-pressure environment and manage multiple projects with tight deadlines.

- Demonstrate superior writing/language skills, can craft compelling content, and the ability to convey complex information in reader-friendly language

- Strong understanding of marketing metrics and the ability to leverage data and insights in proposal development.

- Strong attention to detail and a commitment to quality in your work

- Collaborative mindset with ability to work cross-functionally and collaborate effectively with teams across the agency

- Creative eye for design and layout which translates to visually appealing proposals

- Strong organizational and project management skills.

Nice to have:

- Strong understanding of pricing and budgeting in the advertising industry

- Technology Experience In: Salesforce, Xandr, Lasso

- Experience and demonstrable success in an agency environment, such as a media planner or media buyer, (especially in pharmaceutical marketing or internet advertising) is preferred. 

Education & Experience:

- Bachelor's degree in marketing, business, or a related field

- A minimum of three (3) years related experience developing and managing proposals, or other written sales tools along with at least two (2) years relevant work experience in a professional services environment is desired

Salary : $50,000 - $65,000