What are the responsibilities and job description for the Marketing Coordinator position at EarthCam, Inc.?
EarthCam is the global leader in providing webcam content, technology and services. Founded in 1996, EarthCam provides live streaming video, time-lapse construction cameras and reality capture solutions for construction, transportation, healthcare, education, tourism, sports and entertainment industries. EarthCam’s patented technology provides the highest resolution imagery available, and has documented over a trillion dollars of construction projects around the world.
We are seeking a highly motivated Technical Support Specialist to provide an extraordinary support to our customers, & Field Technicians during the initial installation. This role is responsible for the day to day operations of our critical technical support group, with emphasis on providing premium support and ensuring our customers are delighted with EarthCam’s service.
We are seeking a creative and results driven Marketing Coordinator to join our growing organization.
Marketing Coordinator Responsibilities:
· Create messaging and collaborate with in-house creative team to make strong advertising content for B2B and B2C SaaS products
· Manage media outreach for key industry press and product launches
· Win strong industry placements – both paid and organic - for EarthCam’s SaaS products
· Manage messaging, coordination and logistics for integrated marketing campaigns
· Become proficient with the full range of EarthCam products, from consumer virtual tourism apps, to complex imaging hardware and SaaS for construction
· Drive SaaS engagement, increase adoption, reduce churn, and manage upgrade strategy throughout the customer journey
· Create regular reporting and track health metrics for management for SaaS campaigns and media coverage
· Support tradeshow and event management, ensure messaging, demos and displays are consistent with marketing strategy
· Provide support for other marketing initiatives, as required
· Help devise and drive new tactics to reach multiple target customer persona
Who YOU Are:
· Strong advertising and technical copywriting skills
· An excellent, persuasive communicator
· Data-driven, detail-oriented and meticulous
· Experienced at driving successful SaaS initiatives
· Team player who can work with cross-functional teams to drive growth and change
· Relentlessly focused on producing high-quality, industry-leading content
· Quick learner of industry vocabulary, target persona, and tone for multiple audiences
· An organizer, unfazed by complex tasks with many moving parts
· Able to manage priorities and work to deadlines with accurate time management, planning and communication
· Enjoy fast-moving environments and quickly changing work prioritization
· Methodical, determined, and comfortable dealing with C-Level executives
Marketing Communications Coordinator Qualifications:
· Bachelor’s degree in Marketing, Communications, or other relevant field
· 3 years relevant experience in B2B or B2C marketing
· Demonstrated experience leading successful marketing campaigns
· Proficient in Microsoft Office applications
· B2B digital marketing and lead generation experience is a plus
· The position will be based at the company's corporate office in Upper Saddle River, NJ
What We Offer:
- The EarthCam package includes excellent salaries, bonuses, benefits, and constant opportunities for development – designed to create an entrepreneurial, invigorating and satisfying environment.
Our benefits include:
- Health insurance (Single coverage 100% paid for by company)
- Dental and vision insurance
- 401K Plan (with aggressive company matching)
- Paid time off, plus paid holidays
- Regular free breakfasts, lunches and snacks
- Bicycles to ride around campus
- Team BBQs and annual company Olympics
Job Type: Full-time
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $60,000