Social Media Manager

Responsibilities:
· Consistently ideate, create, and execute content in line with our brand guidelines across social media and digital platforms including but not limited to Facebook, TikTok, Instagram, and YouTube – including filming & editing reels, grid posts, and live night of content

· Expected to schedule all necessary means for content, ex. Scheduling staff

· Conceptualize content activations and strategic social media campaigns

· Manage all day-to-day content and posting on social media channels for multiple locations inclusive of Instagram grid posts, stories, and reels

· Create weekly content calendars – including writing of captions, hashtag selection, tagging up to 20 appropriate accounts, and staying on brand aesthetically

· Oversee engagement – make note of what works and what doesn’t

· Maintain relationships and engage in meaningful interactions

· Manage comments and respond to direct messages

· Create and execute actionable plans to grow and maintain followers

· Identify untapped opportunities for our brands within social media and digital platforms

· Work with Marketing Manager to compile list of influencers/brands for potential partnerships and help engage with them

· Research relevant competitors and industry experts to be constantly up to date on the hospitality industry

Hours

· 20-30 in store weekly

· Remainder of hours can be done at home but must hit a minimum of 40 hours a week which will be logged daily in our notes section

· Busy season at each bar varies from season to season and some schedules/months may be expected to be more in store or night work then others

Qualifications:

· 1-2 year’s experience in social media and digital platform management

· Bachelor’s degree or equivalent experience in communications business, marketing, journalism, or related field

· Should thrive in a fast-paced environment

· Be excited to bring new ideas to the table and constantly be “in the know” of what’s happening/trending

· Excellent oral and written communication skills

· Understanding of the hospitality industry

· Extensive portfolio demonstrating work in the aforementioned apps

· Works well in a team/collaborative environment

· Sense of humor and desire to have fun!

· Experience using applications such as Canva, Adobe CC, Photoshop, and InDesign strongly recommended

· Photography and videographer knowledge strongly recommended

If you are a creative thinker with a passion for social media marketing, we would love to hear from you. Join our team as a Social Media Manager and help us grow our brand presence online. Apply now!

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Evening shift
• Monday to Friday
• Night shift
• Weekends as needed

Ability to Relocate:

• New York, NY: Relocate before starting work (Required)

Work Location: In person