What are the responsibilities and job description for the Senior Manager, Marketing Analytics position at ECOLAB?
This position leads all our marketing analytics including media, digital and market sizing. In this role, you will work closely with our media agency partner to analyze our media plans supporting Ecolab Science Certified, Water for Climate and other campaigns. This includes digital, TV, out of home and other mediums. The position also will be responsible for website analytics and account-based marketing analytics. Additional responsibilities will be to lead our bi-annual market grid process. This role requires a deep understanding of data analysis, marketing strategy, and the ability to transform data into actionable insights. The geographic scope is global. This position reports to the head of Customer Insights.
Accountabilities:
Media Tracking and Assessment:
- Partner with agencies to develop plans to effectively measure campaign objectives. Measurement of digital and broadcast media Monitoring of key metrics including awareness, click through rates, conversion, etc.
- Ensure media report outs tell "the story". Deliver clear implications and recommended actions.
- Collaborate with the marketing team and media agency to optimize our spend.
Website analytics:
- Track website performance, user behavior, and traffic sources.
- Analyze data to identify trends, opportunities, and areas for improvement in website conversion funnels.
- Create custom reports and dashboards to monitor key performance indicators (KPIs).
Account-Based Marketing Analytics:
- Collaborate with the sales and marketing teams to define target account lists and key performance indicators for account-based marketing campaigns.
- Utilize marketing automation platforms and CRM systems to track and analyze campaign performance.
- Provide insights and recommendations to refine account-based marketing strategies and tactics.
- Measure the impact of account-based marketing initiatives on pipeline and revenue growth.
- Bi-annual Market Grid process (global roll up of our market opportunity by industry):
- Lead bi-annual process and report to senior leadership.
Minimum Qualifications:
- Bachelor's Degree in Marketing, Marketing Research, Statistics or related. Master's degree preferred.
- 5 years of media analytics experience.
- Proven experience in marketing analytics, with a focus on digital and broadcast media analysis, Google Analytics, and account-based marketing.
Preferred Qualifications:
- Media agency experience a plus
- Excellent communication and presentation skills to convey complex ideas to non-technical stakeholders.
- General Marketing Background
- Influence/Consulting Skills
- Digital and Media analytics
- Google Analytics
Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
Covid-19 Vaccine Notice
Due to local mandates and customer requirements, applicants for certain customer-facing positions must be fully vaccinated (which in some situations requires a booster if eligible), unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.
Americans with Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.
Our Commitment to Diversity and Inclusion
At Ecolab, we believe the best teams are diverse and inclusive, and we are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants. We recruit, hire, promote, transfer and provide opportunities for advancement on the basis of individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.
In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). Our goal is to fully utilize minority, female, disabled and covered veteran individuals at all levels of the workforce. Ecolab is a place where you can grow your career, own your future and impact what matters.
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.
