Social Media Influencer Manager

At EF Go Ahead Tours we believe you’re never too old to be a student of the world. For over 30 years, we have guided individuals across the globe through carefully crafted group travel. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe that the best way to learn about the world is to experience it. Every day we come to work hoping to help as many people as possible do just that.

About the role:

This position will sit on the Boston-based Marketing team and work closely with the Director of Digital Marketing and Social Media Manager.

As the Social Media Influencer Manager, you will be responsible for building and maintaining strong relationships with social influencers. You will identify influencers we can partner with to increase brand awareness & equity, source content, recruit travelers and drive revenue growth.

We are looking for an outgoing, organized marketer with exceptional communication skills who will be comfortable reaching out to and pitching new influencer partners. You will represent the amazing (and fun) benefits offered by Go Ahead Tours while also building trust through your professionalism and integrity.

You will:

• Seek out opportunities to partner with social influencers and manage the end-to-end relationship with each influencer – from initial contact, to pitching our programs, negotiating deliverables and contracts, and reporting on their success
• Introduce influencers to our Group Coordinator Program, in which they can set up private group trips to destinations around the world
• Project manage all influencer trips – act as the point person for influencer communication, collaborate with the Partnerships and Ecommerce teams on timelines, Q/A and launch plan details
• Support influencers through the generation of best practice guidelines, marketing materials, and other supporting documents
• Hand-pick a select number of influencers to travel on our tours each year to help grow our brand equity, and pitch these opportunities to senior leadership
• Develop an understanding of business goals and inventory needs, and creatively leverage Influencer partnerships to support those goals
• Build an internal influencer directory, including communication protocols for each influencer
• Communicate with Product Development and Operations teams to ensure influencer trips are executed flawlessly; meeting or exceeding our quality standards
• Manage influencer contracts and track/document permissions granted to allow Go Ahead to leverage influencer content, handles, etc.
• Develop reporting to measure the success of various influencer programs and present reporting to senior leadership
• Collaborate with Social team to identify, source and share influencer content that can be leveraged within the greater social media editorial calendar
• Enhance and grow our Affiliate program – onboarding influencers into our Affiliate platform and providing trackable links to measure their success
• Attend conferences and leverage speaking opportunities to recruit new influencers for the Group Coordinator program
• Collaborate with Paid Media team to recruit new influencers for the Group Coordinator program via paid social campaigns
• Collaborate with Marketing team members to optimize all customer touchpoints related to influencers (email series, website, SEO strategy, etc)

You have:

• 3 years of experience in influencer marketing
• Strong sales and marketing acumen with proven track record in building effective influencer partner relationships
• Outstanding communication skills (written and verbal) to be able to communicate with influencer partners
• Strong presentation skills with ability to report out your strategy and results clearly and effectively to senior leadership
• Superior project management and organization skills with strong attention to detail
• Ability to travel domestically & internationally several times per year for conferences
• Working knowledge of Google Analytics

Bonus Points if…You have experience with Salesforce

Why You’ll Love Working Here: Perks, Benefits and Earning Potential

Work in our North American Headquarters where you’ll enjoy comprehensive professional development, frequent social programming, our employee-run “EFinity” groups, and much more!

In addition, you can expect:

• Paid International Business Travel opportunities
• Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days working from home per week
• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• 25% company match on your 401(k)
• Excellent medical, dental, and vision coverage, along with life and disability insurance
• Paid international business travel
• Wellness benefits and a yearly fitness reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
• Discounts at local venues and businesses
  

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender identity/expression, sexual orientation, age, religion, ability, parental status, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com