Digital Advertising Strategist

egist at Pattern
Lehi, UT Full Time
POSTED ON 9/26/2022 CLOSED ON 1/20/2023

Job Posting for Digital Advertising Strategist at egist at Pattern

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list.

Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 100 global brands—like Nestle, Sylvania, Kong, Panasonic, Sorel, Skullcandy, and Popsockets—rely on Pattern's global ecommerce acceleration platform to scale their business around the world. We place employee experience at the center of our business model and have been recognized as one of America's Most Loved Workplaces®.

We are looking for an outstanding Digital Advertising Strategist. If you have experience in managing Amazon advertising and have used ad types such as Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and/or DSP, then we want you to apply! If you haven’t ever heard of these before but you are a digital marketer who has worked in-house or for an agency and is used to managing client relationships, then we also want you to apply. This is a full-time role and will work a hybrid schedule from Lehi, Utah headquarters.

Frequently Asked Questions

What is a day in the life of a Digital Advertising Strategist?

  • Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc.
  • Perform market research to build tailored and relevant full-funnel strategies for clients
  • Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas
  • Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity
  • Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners

What will I need to thrive in this role?

  • Bachelor’s degree in Marketing, Business, Communications or a related program
  • 2 years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.)
  • Demonstrable Excel knowledge, data analysis, and problem solving skills
  • Prior experience in managing client relationships and communicating with key internal & external partners
  • Demonstrable quickness in learning new things and an ambitious attitude

Preferred Qualifications:

  • Working history with the Amazon advertising platform and third party tools like Helium 10, Pacvue, Viral Launch, etc.
  • Knowledge of advanced auto-bid tools, such as Marin or DS3
  • Skills in web analytics and relevant attribution models

What does high performance look like?

As a Digital Advertising Strategist at Pattern, you’ll be responsible for building and executing the digital advertising strategy for your partners. This includes driving external traffic to Amazon through the use of PPC and display campaigns and the majority of your time will be focused on paid Amazon ads. Advertising is one of the main levers we pull to grow a brand on Amazon, Walmart, eBay, etc., which is why so much trust and importance is placed in this role. Your ultimate responsibility lies in driving quality traffic and new customers to your clients’ products by securing prominent paid placements on these websites.

We’re looking for someone who is hungry to learn how to succeed on Amazon. Two of the most important abilities we seek in candidates are clear communication and the ability to share relevant data with partners so they can understand its significance. You will join a dynamic and knowledgeable team and our goal is to have you be an asset to the organization and achieve your career ambitions and goals.

What is the team like?

This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What's the company culture?

We want individuals who are:

  • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
  • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
  • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
  • Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

  • Initial phone interview with Pattern’s talent acquisition team
  • Video interview with a hiring manager
  • Onsite interview with a panel of department leaders
  • Professional reference checks
  • Executive review
  • Offer

How can I stand out as an applicant?

  • Be prepared to talk about professional accomplishments with specific data to quantify examples
  • Be ready to talk about how you can add value and be the best addition to the team
  • Focus on mentioning how you would make a difference at Pattern
  • Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

  • Unlimited PTO
  • Paid Holidays
  • Onsite Fitness Center
  • Company Paid Life Insurance
  • Casual Dress Code
  • Competitive Pay
  • Health, Vision, and Dental Insurance
  • 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #LI-NC3 #LI-hybrid

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