Marketing Content Writer

A Mission-Driven, Culture-Forward Company

Energy Circle is the marketing and communications pioneer at the forefront of the built environment transition. For over 12 years, we’ve been on a mission to accelerate the transformation of homes and buildings towards reduced carbon, renewable generation, greater energy efficiency, health and comfort. Our unique expertise is in growth support and lead generation for high performance contractors committed to a building science approach as well as manufacturers launching cutting edge building products. We also serve nonprofits and associations on the front lines of solving the climate change impact of buildings.

As a culture, we’re an anti-agency agency: a small, flat organization where you’ll be encouraged to maintain work-life balance and have fun along the way. You will report directly to our Senior Content Strategist and collaborate daily with the entire Energy Circle team. We strive with verve and enthusiasm to apply best-in-class, innovative digital marketing strategies and tactics to move the needle on big picture sustainability efforts.

The Position
A Content Writer at Energy Circle is at their core a savvy writer, strategic thinker, and strong task manager. They play a crucial role in creating content for recurring Energy Circle Marketing Services as well as Energy Circle web platform projects. They work closely with the other Content Writers and Content Strategists, the Director of Solar and Digital Marketing Strategy, and Digital Marketing Account Managers and Strategists. This individual must be able to:

• Write engaging online content about energy efficiency/HVAC/home performance/solar specifically

• Produce the following content types: blog posts, landing pages, marketing copy, infographics, video scripts, Facebook ads, etc.

• Demonstrate SEO best practices (writing metadata, performing keyword research, etc.)

• Produce monthly content and brainstorm content ideas for a number of clients

• Attend website project kickoffs, interview clients, create sitemaps, and create content for new client websites

• Review and edit content produced by other writers

• Collaborate with the EC internal marketing team to produce ongoing content

• Provide support as needed on webinars, video production, image and testimonial curation, etc.

Requirements

• Exceptional writing abilities with an understanding of marketing and content strategy concepts. (Experience in content development and writing is a big plus, but we’re happy to consider candidates who can convince us their writing experience will translate to work in marketing.)

• A degree in English, journalism, something similar, or equivalent experience

• Exceptional writing abilities with an understanding of marketing concepts

• Strong project management skills with an ability to meet quick deadlines

• Digital marketing and SEO experience (e.g., metadata, CTAs, alt text, etc.)

• Energized in collaborative team environment

• A commitment to developing deep knowledge of energy efficiency, home performance, building science, etc.

• Experience with video script writing is a plus

Bonus points for the following:

• SEO skills (ensuring page titles, headings, metadata and body copy are all SEO friendly and make appropriate use of keywords)

• Experience in some capacity with our client base: HVAC, Home Performance, Insulation Installers, Energy Auditors and Raters, Sustainable Builders and Remodelers, Solar Installers and Community Efficiency Programs.

• Journalistic and research skills are a big plus - this role will be required to get to know and understand their clients’ preferences, tone-of-voice, brand standards, and gain deep knowledge of their service and product offerings as well as their target audience. Client-facing interview skills as well as a propensity for independent research and learning are all huge benefits.

Benefits

• Autonomy and opportunities for growth

• Full time salary benefits

• Options for health, dental, and vision insurance

• 401(k) with up to 4% employer matching

• Unlimited PTO

• Paid holidays and sick days

• Option for hybrid and in-office environment

• Dog-friendly office

• Awesome people and zero tolerance for assholes

Location:
At this time we are only seeking candidates located in the greater-Portland, Maine/Southern Maine region.

COVID-19 HIRING & OPERATIONS STATEMENT: We are working hard to accommodate in-office and blended work options for employees. Energy Circle’s downtown Portland, ME office is equipped with high efficiency, state-of-the-art heating and cooling, with an independent ventilation system tuned to optimize indoor air quality and a healthy working environment. We continuously measure the indoor environment with a commercial grade, RESET-certified monitor, and make the data accessible to everyone. Since COVID, we have increased ventilation rates, added HEPA filtration and beefed up surface cleaning procedures. To date, we meet or exceed the “high performance” target for RESET’s Commercial Interiors Standard. We will continue to follow guidance from health and safety authorities, with the goal of offering a choice of working environments that first and foremost prioritize the health and safety of our team. More information is available upon request.

OUR COMMITMENT TO INCLUSIVITY: Energy Circle is an Equal Opportunity Employer, and we strive to assemble a team of thoughtful, talented, and diverse employees who are invested in issues directly related to our mission, including environmental justice. We believe the more people with different backgrounds, cultures, perspectives, and experiences, the more successful our company will be, and we are always on the lookout for volunteer opportunities that support our mission in the surrounding community.

Job Type: Full-time

Pay: $47,000.00 - $49,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:
We continuously measure the indoor environment with a commercial grade, RESET-certified monitor, and make the data accessible to everyone. Since COVID, we have increased ventilation rates, added HEPA filtration and beefed up surface cleaning procedures.

Ability to commute/relocate:

• Portland, ME 04101: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Walk us through how you would prepare for writing a blog for a new solar client...
• Explain your approach to technical or research-heavy topics. How do you plan on becoming a subject matter expert in the world of HVAC, home performance, and solar?
• Explain how you manage client expectations and feedback with content marketing and SEO best practices.
• When onboarding a new digital marketing client, what are 3 to 5 questions you would ask the client to better understand how to write content for their website and / or marketing campaigns?
• Describe some of the key ways that you would incorporate SEO best practices into the content you produce?
• What about Energy Circle's mission or values most resonates with you, and why do you think you'd be a good fit for our specific company culture?

Work Location: One location