DUTIES/RESPONSIBILITIES:
• Collaborates with management, staff members, and sales representatives to fully understand product and communication needs.
• Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
• Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
• Presents design ideas and recommendations to Chief Marketing Officer, marketing manager, committee, and/or sales team.
• Creates and coordinates multimedia packages.
• Schedules and develops filming scripts and production.
• Evaluates success of campaigns when completed.
• Attends trade shows and community fairs and staffs the company booth.
• Develops and maintains positive business relationships with staff.
• Consults with staff to understand goals and scope of the desired marketing program.
• Analyzes existing website traffic and internet activity related to the company and products.
• Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
• Reports campaign results to management, addressing any questions or concerns.
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
• Ensures projects are completed on time and on budget.
• Reports directly to the Chief Marketing Officer
REQUIRED SKILLS/ABILITIES:
• Thorough understanding of internet marketing and general marketing strategies.
• Knowledge of social media and HTML.
• Excellent verbal and written communication skills.
• Excellent interpersonal and managerial skills.
• Strong organizational skills with superior attention to detail.
• Ability to conduct and correctly interpret research and web analytics.
• Ability to implement marketing plans.
• Ability to multitask and meet deadlines.
• Proficient with Microsoft Office Suite or related software.
REQUIRED SKILLS/ABILITIES:
• Thorough understanding of internet marketing and general marketing strategies.
• Knowledge of social media and HTML.
• Excellent verbal and written communication skills.
• Excellent interpersonal and managerial skills.
• Strong organizational skills with superior attention to detail.
• Ability to conduct and correctly interpret research and web analytics.
EDUCATION AND EXPERIENCE:
• Bachelor’s degree in Business Marketing, Communication, or related field required.
• At least three years of internet marketing experience with a proven and verifiable record of accomplishments required.
• Experience managing Client Resource Management (CRM) software, with direct experience with Cosential preferred.
• Ability to implement marketing plans.
• Ability to multitask and meet deadlines.
• Proficient with Microsoft Office Suite or related software.
PHYSICAL REQUIREMENTS:
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 50 pounds at times.
• Occasional travel required
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Marketing Communications Skill
Marketing Support Skill
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