What are the responsibilities and job description for the Integrated Strategist position at Envisionit?
We are Envisionit, an award-winning digital marketing agency based in Chicago with clients spanning a number of industries including Travel & Leisure, CPG and Emerging Tech. We’re looking for an Integrated Strategist who can tell a great story, who loves figuring out how all the parts fit together and someone who has a sharp eye for discovering game-changing insight. We want a true strategic thinker and team player who can collaborate across various disciplines (such as client service, sales, creative, media, and data / analytics).
With a keen focus on our client’s priorities, the Integrated Strategist leverages research and insights to inform a strategic direction that drives all efforts across creative, media, tech and data and analytics. From identifying the right audience to developing the strategies that reach them, this role ensures all efforts are working in concert to drive the best results. The right candidate for this position has a passion for making complex things simple and for leveraging data to inform decision-making.
Key Responsibilities:
- Conduct Research: Perform quantitative and qualitative research—including market and cultural trend analysis—to uncover valuable insights that inform high-level marketing strategies, audience mindsets, and creative/media approach
- Establish Strategic Direction: With a thorough understanding of audience and industry trends, draft strategic briefs that define key insights and set the direction for an integrated marketing approach across creative, media, technology and data / analytics to achieve client objectives
- Develop Thought Leadership: Monitor industry news and trends that may impact program performance, and create content and timely POVs that position the agency as a strategic partner
- Lead Performance Reporting: Leverage storytelling to define the narrative and surface the key insights across creative and media performance for impactful monthly or quarterly reports
- Design Testing Approach: Architect the approach and plan for continuous test and learns (audiences, channels, messaging, etc)
- Cross-functional Collaboration: Proactively collaborate with internal teams, clients, pitch leads, and subject matter experts to align on key deliverables, sell effective strategies, and achieve client goals
Qualifications:
- 8 years of professional experience leading integrated strategy within digital marketing (i.e. paid media, organic media, web, email)
- A master storyteller with excellent communication and presentation skills
- A big picture thinker with a growth mindset - a true problem-solver
- A curious mind that will stay on top of marketing and industry trends to help our clients evolve
- A self-starter with innate energy and desire to “go”; you don’t need a lot of direction to start moving
- A passion and understanding for marketing performance metrics and the ability to see the insights within the data
- Capable of managing several clients and projects simultaneously with a focus on results
What’s in it for you:
- Flexibility - We strive to support our employees and understand that life is complex with a lot of moving parts. We offer a hybrid in-office/remote environment, generous PTO, summer Fridays and floating holidays beyond the standard
- Transparency - We have regular, anonymous surveys for you to share your feedback, an open door policy, regular agency meetings and a suggestion box that is always open for you to share your thoughts and ideas
- Commitment to company culture - We have a recognition system that is employee-led, a diversity and inclusion committee, company-paid Volunteer Time, monthly events to bring employees together and even weekly happy hours!
Due to the high volume of applicants, we are not currently accepting phone calls about employment opportunities or application status. In addition, we cannot pay for relocation expenses or act as an immigration sponsor at this time. Please peruse our website and socials to learn more about us: http://www.envisionitagency.com
Envisionit is an Equal Opportunity Employer and our employees are people with diverse strengths, experiences and backgrounds, who share a passion for the work we do. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employee’s points of view are key to our success, and inclusion is everyone's responsibility. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact HR Manager, Ali Aguilar at ali.aguilar@envisionitagency.com or 312-262-6602.
Envisionit. Enjoy your agency™