Senior Marketing Analytics & Insights Manager

The Senior Marketing Analytics and Insights Manager at Envisionit will be responsible for building and leading the end-to-end solutions delivery of backend data engineering, reporting & dashboards and partnering with external Data Scientists on media mix, modeling & attribution methods. This role will work with internal creative, customer experience and media team stakeholders to make marketing investment decisioning easy for our clients - all while creating scalable, maintainable and reusable analytics & measurement products for the agency as both an industry differentiator and revenue driver.

Qualified candidates will be effective communicators, solutions-driven, and most importantly, able to drive insights into actions that tell a story and improve business outcomes. Business & marketing technology knowledge, data analysis and interpersonal skills are needed to thrive in this multi-functional leadership and executive-facing position.

Job Responsibilities:

• Lead in-house data engineers / analysts and oversee external consultants, managing resources & priorities across multiple initiatives
• Leverage a combination of analytical expertise, data & system knowledge, and business insights to answer and anticipate critical business questions, delivering insights to the our clients
• Under the leadership of the COO, partner on development of the marketing analytics and measurement product roadmap, including building new agency capabilities
• Spearhead full-funnel measurement and attribution strategies, including frameworks, test & learn methods, attribution and media mix modeling techniques (as appropriate and sized for each client’s needs)
• Deliver best-in-class insights, showcasing our application of data visualization (Power BI, Tableau, Excel) and via analytic tools (R, SAS, JMP, Python, Spark), tell concise, actionable stories
• Partner with key stakeholders to perform needs assessments, cost/benefit analyses and identify areas of opportunity across media reporting, testing, measurement and insights delivery
• Source compliant, innovative tools & platforms for data sharing, reporting, attribution and measurement through marketplace research and RFIs/RFPs
• Help conduct data & workflow analysis, map sources of truth and translate data into systems to deliver on reporting & dashboard needs for all clients, ensuring data integrity 
• Supervise reporting development and production, product demos and user acceptance testing 

Qualifications:

• Degree in a quantitative field (Data / Computer Science, Engineering, Applied Mathematics, Economics, Statistics, Analytics, Management/Business Information Systems (or related degree/equivalent experience) 
• 5-8 years of related experience as Marketing Data Analyst/Engineer, Business Intelligence or related analytical role
• Ability to manage several simultaneous projects with a focus on results
• Experience conducting quantitative and qualitative analysis with analytics techniques to solve defined business problems
• Experience working across the full-funnel marketing technology ecosystem and omni-channel media: earned and owned acquisition channels including paid search/social/affiliate/programmatic and organic search/social; CRM functions including customer persona modeling, journey modeling, database querying & analysis and marketing automation platforms 
• High degree of proficiency in Excel; Strong analysis, data manipulation, and problem-solving skills
• Basic to moderate experience with data management, programming and visualization tools (Power BI, Tableau, R, SAS, JMP, Python, Spark, etc).

Chief Operations Officer and Director of Analytics, Operations and Technology will train and partner with the right candidate on the advanced analytics and measurement techniques indicated in job description as a development opportunity.

What’s in it for you:

• Flexibility - We strive to support our employees and understand that life is complex with a lot of moving parts. We offer a hybrid in-office/remote environment, generous PTO, summer Fridays and floating holidays beyond the standard holidays.
• Growth opportunities - Every employee has regular check-ins with managers to discuss priorities and goal progress, peer feedback and a framework to share career goals and passions. We are proud to say many people on our leadership team have grown through the ranks of the agency!
• Transparency - We have regular, anonymous surveys for you to share your feedback, an open door policy, regular agency meetings and a suggestion box that is always open for you to share your thoughts and ideas.
• Commitment to company culture - We have a recognition system that is employee-led, a diversity and inclusion committee, monthly events to bring employees together in-person and even weekly happy hours! 
• Commitment to serve - We offer every employee a paid day off each year to volunteer for a cause they are passionate about, and give them the opportunity to share this cause with the rest of the company.
• Office amenities - You’ll have access to a dedicated workspace in our downtown office plus free use of the Prudential building concierge and well-equipped fitness center. There is a stunning rooftop overlooking the lake if you want to work outside on a nice day.
• Ease of transport - Our office is located near the el, Metra and bus stations and there is paid parking underground.

Due to the high volume of applicants, we are not currently accepting phone calls about employment opportunities. In addition, we cannot pay for relocation expenses or act as an immigration sponsor at this time.

Envisionit is an equal opportunity employer and works in compliance with both federal and state laws. Qualified candidates will be considered for employment regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Envisionit. Enjoy your agency™