Marketing Associate, Investment Management

Newton is an active investment management firm with US$145 billion of assets under management as of June 30, 2021. We use thematic ideas about the long-term investment landscape to create and manage strategies that help secure our clients’ futures.  Newton provides discretionary and non-discretionary investment advice to institutional clients, including US and global pension funds, sovereign wealth funds, central banks, endowments, foundations, insurance companies, registered mutual funds, other pooled investment vehicles and other institutions. Its current office locations include London, Boston, New York and San Francisco.

Newton is seeking a Marketing Associate, Investment Management. 

Key Responsibilities:

• Develop, execute and report on marketing campaigns for North America (across channels) that demonstrate a keen audience-centric focus and deliver on key business priorities
• Act as a conduit for the Head of North America Marketing Communications and London and US-based marketing teams, working in close collaboration with the Head of Channel Marketing 
• Develop strong stakeholder relationships (particularly with the business development, client and consultant teams) and work effectively with other colleagues in Newton and BNY Mellon to achieve North American (and global where appropriate) marketing goals and strategy 
• Work with the Head of North America Marketing Communications to develop and execute on high-touch events throughout the year (and across the US)
• Work closely with the compliance team to ensure a robust marketing/ compliance/ performance working framework and to ensure that all materials are compliant
• Develop creative and innovative solutions to promote the Newton brand and generate awareness in a cost and time-effective manner using the full marketing toolkit
• Leverage owned, earned, paid and shared media to develop integrated campaigns and in order to build Newton’s brand in North America
• Work in close collaboration with the Head of Digital Marketing to utilize the appropriate tools to support campaigns and deliver a seamless UX
• Track and report marketing campaign performance, reinforcing a test and learn approach to ensure ongoing refinement
• Collaborate with the content team to ensure materials and thought leadership are developed to appeal to North American audiences, identifying opportunities for leverage from other markets or specific items tailor-made for the region
• Develop successful relationships with our North American distribution partners and 3rd party suppliers

Qualifications

• Bachelor's degree or the equivalent combination of work experience required.
• 5 years of related experience preferred

Skills required:

• Experience in an institutionally focused channel marketing role or related position within an asset management environment
• A solid understanding and experience of the North American institutional landscape and the regulatory backdrop, in addition to a knowledge of the North America intermediary and wholesale market
• Proven success in developing and maintaining stakeholder relationships, including gaining buy-in to proposals
• Experience of delivering successful marketing campaigns and an understanding of the end to end approach
• Ability to demonstrate an understanding of the digital marketing landscape and how the function integrates with the campaign process
• Experience of generating awareness for a similar business in its early growth stages would be advantageous
• Experience of working with creative and media agencies
• A self-starter with a willingness and determination to drive projects through
• Knowledge of the US investment landscape, and hunger to develop a full understanding of Newton’s distribution arrangements
• Strong understanding of capital markets and investment management-related data
• Team player with strong attention to detail