Marketing Content Writer

Please read before proceeding:  As part of this interview process, we are asking applicants to submit a portfolio of current work product for review, along with your resume.

The Marketing Content Writer is responsible for the development and execution of general communications and advertising through all media strategies designed to ensure achievement of EquiTrust Sales and Marketing goals.  The Marketing Content Writer works closely with leaders within Sales and Marketing to successfully develop and achieve content outcomes.  Audiences include distributors, potential distributors, purchasers and potential purchasers of EquiTrust products.  Mediums include blast email, collateral materials, website, video, mobile application, correspondence and forms. 

Essential Duties and Responsibilities

• Writes content to accurately, and in a compelling manner, reflect desired concepts as assigned for marketing communications including product pieces, industry ads, recruiting ads, promotional campaigns, web content and sales campaigns. 
• Monitors competitor activities relating to advertising, communications and promotions to stay abreast of industry marketing trends
• Ensures all legal, compliance and market-conduct related laws and regulations are adhered to regarding state insurance office requirements and FTC, OCC, FCC, FINRA (if applicable), Privacy Act, Truth in Advertising Act and CAN-SPAM provisions.
• Supports EquiTrust brand development and management with materials designed to build the identity, image and general awareness.
• Drives and stimulates the overall consumer and agent activity as well as motivates and maintains IMO partnerships through communication channels.
• Provides project direction and collaboration with Marketing and Sales Development team.
• Works closely with the company’s marketing team to achieve marketing strategy goals.
• Engages and partners with applicable stakeholder groups to determine appropriate marketing messaging.
• Responds to and resolves requests according to EquiTrust policies in a prompt, efficient and courteous manner for external customers, departmental staff, and other EquiTrust personnel at all times.
• Supports the Sales and Marketing team and/or other departments on an as-needed basis.
• Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives.
• Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment.

Skills and Abilities

• Effective communication and presentation skills, both verbal and written.
• Demonstrated ability to proactively identify and solve problems and issues of all types.
• Ability to establish positive relationships and work effectively with all departments and affiliates to ensure integration of strategic goals and principles.
• Demonstrated ability to utilize technology to work more efficiently and more productively and as an auditing tool.
• Ability to adjust content to target audience.
• Intermediate working knowledge of Microsoft Office, including Excel and Word.
• Foster effective working relationships throughout the Company.

Qualifications

• Minimum 3 years communications and marketing experience required.
• Prior experience writing content required.
• Minimum 3 years of experience in annuity and life insurance products, marketplace and sales concepts preferred.

Education

• Bachelors Degree required.

Business Travel

• Infrequent travel (less than 5% of the time).

Demonstrate The EquiTrust Core Values:

• INTEGRITY
• We operate in a manner consistent with the highest professional and ethical standards.
• LEADERSHIP
• We lead courageously and inspire people by living our purpose and values.
• ACCOUNTABILITY
• We focus on outcomes, report results honestly and provide constructive feedback.
• TEAMWORK
• We work together to achieve common goals.
• PASSION
• We are engaged, operate with a deep sense of ownership and demonstrate a high-level of personal commitment.

Organizational Competencies:

• COMMUNICATION
• Clearly and effectively transmits concepts, ideas, feelings, opinions and conclusions orally and in writing. Listens attentively and for comprehension. Reinforces words through empathetic body language and tone.
  • Level Expected: Advanced
    • Listens, speaks and writes in a clear and concise manner to all levels. May create and deliver presentations in a manner that helps relay and retain information.
• BUILDING & MAINTAING RELATIONSHIPS:
• Builds both formal and informal professional relationships. Maintains and fosters relationships within, across, and external to organizational boundaries. Obtains and shares information, ideas, and problems. Solicits advice, support, championship, sponsorship, and commitment that result in smooth transitions of change and the development of mutually acceptable solutions.
  • Level Expected: Advanced 
    • Develop and leverage relationships at all levels across the organization. Actively works to create a positive work culture by breaking down barriers to ensure engagement. Seeks to resolve issues or problems sensibly, fairly and efficiently in order to achieve a positive outcome.
• ADAPTABILITY:
• Identifies and acts upon opportunities for continuous improvement. Encourages prudent risk-taking, exploration of alternative approaches, and organizational learning. Demonstrates personal commitment to change through actions and words. Mobilizes others to support change through times of stress and uncertainty.
  • Level Expected: Intermediate 
    • Participates in change programs by planning implementation activities with others. Interprets the meaning of new strategic directions for the work group and sets objectives and standards. Implements monitoring and feedback systems. Evaluates progress and finds ways of making continuous improvement. Solicits and offers ideas for improving primary business processes. Improves effectiveness and efficiency through the involvement of peers and business partners by initiating new approaches.
• ACCOUNTABILITY:
• Clearly defines mutual expectations of self and others. Takes appropriate actions to ensure obligations are met. Revises standards in response to change.
  • Level Expected: Intermediate
    • Sets objectives that meet organizational needs. Provides recommendations to individuals and/or teams on ways to improve performance and meet defined objectives. Monitors and provides feedback on individual and/or team performance against defined standards.
• LEADING THE ORGANIZATION:
• Defines a future vision and carries out the organizational strategy in alignment with the organizations priorities and strategic imperatives while ensuring that employees and other stakeholders are aligned and inspired to work toward the common goals and future vision.
  • Level Expected: Intermediate
    • Develops a clear plan that outlines outcomes, key steps, responsibilities and expected time lines for completion to reach goals and objectives.
• LEADING OTHERS:
• Coaches, mentors and motivates others to meet the organization's vision, commitments and goals. Provides an inclusive and positive team environment that fosters positive and constructive feedback, recognition, leadership, and personal and professional development
  • Level Expected: Intermediate
    • Regularly provides constructive feedback and recognition to team members regarding job performance and works with them to identify work goals and create individual development plans. Identifies, mentors, and raises the profile of future high performers and leaders. Determines best approach and mediates conflict between individual and groups.
• LEADING SELF:
• Demonstrates self-awareness through accurate assessment and management of one's own attitudes, belief systems, and strengths as well as areas for personal development.
  • Level Expected: Intermediate
    • Adapts approach without feeling own agenda or outcomes have been compromised. Challenges inefficient/ineffective work processes and offers constructive alternatives. Analyzes work errors, successes, and failures and sets learning strategies to rectify and increase knowledge. Ability to adapt to changing workload priorities, effectively reprioritizing or deferring tasks in line with operational and strategic goals.