VP of Marketing

VP of Marketing (FT, permanent hire position with excellent benefits, bonus and relocation assistance package)
Salary Range is fairly open depending on experience, focused on finding the right candidate.

As Vice President of Marketing, with 6 direct reports and reporting to the CEO, you will develop best in class processes to drive department efficiency, innovation and improved profitability.

As Vice President of Marketing you will:

• Implement strategies and plans to deliver double digit sales growth annually.
• Develop plans to increase contribution margins across all lines of business.
• Build, plan and implement the overall marketing strategy for the Enterprise, appropriate to each business unit.
• Manage all traditional and digital marketing channels including ecommerce, D2C, and social media to ensure brand consistency.
• Develop and deliver marketing policies, practices, and strategies to attract customers to company website, online presence, and promote online products.
• Identifies and develops key talent and appropriately manages the marketing staff
• Prepare and manage marketing budgets. Measure ROI and KPI’s.
• Measure, manage and improve online content, considering SEO and Google Analytics.
• Research competition, investigate benchmarks and provide suggestions for improvement.
• Forecast sales performance trends
• Work with Senior Sales Directors, Sales directors, and Product Managers to increase client satisfaction through cohesive strategies.
• Lead and motivate digital marketing cross functional teams and outside partners

Your background should include:

• BS degree in Marketing required. Masters degree preferred.
• Minimum of 7 years of experience as an Omni Channel Marketing Executive
• CPG experience a must
• Strong experience in B2B, B2C, D2C.
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of ecommerce and how all current digital marketing channels function
• Solid experience with Google AdWords and social media advertising
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills

Additional Benefits/Perks:

• Medical insurance including dental. Vision optional.
• 401(k) with match
• STD and LTD
• Life Insurance
• Verizon Wireless Discounts
• Fitness facility reimbursement

Job Type: Full-time

Pay: From $150,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Education:

• Bachelor's (Preferred)

Experience:

• Omni Channel Marketing Executive: 5 years (Preferred)
• CPG/Consumer Goods Industry: 2 years (Preferred)

Work Location: One location