Email Project Manager

Evoke Melt is seeking an Email Project Manager who is passionate about the Internet and enjoys working cross-functionally with marketing, creative, and technology teams to execute email marketing programs.

This position involves managing the production of email communications such as client newsletters, product surveys, feedback forms, and company announcements. The Email Project Manager will work closely with Evoke Melt’s internal teams to create visually appealing email templates, effective landing pages, and other online messaging for various audiences. They will utilize online tools to create mass email campaigns, track open and delivery rates, and monitor subscriptions according to spam regulations.

General Responsibilities

• Manage the entire lifecycle of an email marketing campaign including requirements gathering, planning, scheduling, design, development, coordination with supporting parties, and client communication
• Identify and analyze campaign objectives and key performance indicators to continually optimize email programs
• Define customer segmentation and business logic in coordination with clients and campaign objectives
• Drive overall email capture initiatives to grow customer email lists and opt-ins as well as improve click-through and open rates and brand engagement
• Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)
• Coordinate with the design and development teams to ensure the campaign aligns with marketing strategy and has been tested accordingly for deployment
• Introduce, promote, and maintain email best practices including browser/client/device compatibility, the appearance of subject lines, use of images, segmentation and testing, aggressive profiling, drip campaigns, geo-targeting, dynamic content delivery, etc.

Required Qualifications:

• 2 years of project management experience in a client-facing role, preferably in an agency or consulting environment
• Exposure to the email marketing process through one of the major email clients like Gmail, Hotmail, AOL, Outlook, and Yahoo
• Experience with consumer marketing communications, creative optimization, segmentation, targeting, database management, and list creation
• Basic familiarity with web analytics systems (e.g. Omniture, Google Analytics) and web technologies (e.g. HTML, APIs, and SEO)
• Strong understanding of email regulations (e.g. CAN-SPAM) and the ability to articulate and champion email marketing best practices and standards
• Excellent communication with diverse stakeholders and channels
• Skilled in critical thinking, problem-solving, brainstorming, and consensus-building
• A deep respect for deadlines, details, and accuracy

Nice-to-have Qualifications:

• Hands-on experience across the end-to-end email marketing process
• Familiarity with online media, search, e-commerce, and/or website development
• Experience in the healthcare/pharmaceutical industry
• Agency or brand marketing background

About Evoke Melt

We’re a technology-focused agency that connects healthcare brands with their customers. Our lifetime of digital experience and technical leadership helps brands build elegant front-end experiences and complex back-end machinery. Together, we’re making healthcare more digitally connected.

Evoke Melt operates in a distributed environment and can consider candidates who are permanent residents of most US states. This team requires working hours that are aligned with Arizona business hours. Preference will be given to qualified candidates in the Pacific and Mountain time zones. Evoke Melt hosts quarterly company activities where you'll have the opportunity to engage with your coworkers in person in the Phoenix, Arizona area.

Diversity & Inclusion

At Evoke Melt, we strive to create a diverse and inclusive environment. We are an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Compensation is based on market standards and candidate experience; please inquire about our benefit plan.