Director of Marketing

LOCATION:

Remote based opportunity, with monthly travel required

REPORTS TO:

CEO

POSITIONS STATUS:

Full-Time, Exempt

KEY RELATIONSHIPS AND TEAM:

The Marketing Leader will be a strategic partner to the VP of Sales and Director of Product Strategy while working collaboratively with several stakeholders including other members of the Executive Leadership team, management, strategic investors, and various consultants.

THE OPPORTUNITY:

The Marketing Leader will provide leadership, expertise, and support across the entire company facilitating growth and working with product strategy and sales in developing and driving a go-to-market strategy and product initiatives that promotes brand recognition and helps the company retain customers and increase its competitive advantage. In addition, the Head of Marketing will manage all social media efforts and conference sponsorship/participation while managing and retaining external public relations and creative firm(s). This leader will play a key role at FIS surveying customers, analyzing data, and providing valuable insights to the business for informed decision-making and identifying opportunities for growth.

Specifically, the Marketing Leader will be responsible for:

• Forecasting, drafting, implementing, and overseeing the department’s operating budget
• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Conducting research and gathering data using various methods such as current customer surveys, interviews, and data analysis tools to interpret trends and present results / actional items to internal stakeholders
• Planning, implementing, and overseeing all marketing and advertising campaigns along with promotional activities to build FIS’s brand, brand awareness, and maintain customer retention
• Developing and implementing a marketing campaign by liaising with sales, product strategy and external public relations firms to educate federal regulators, dealers, lenders and vendors on the mission, purpose, and results of providing compliant solutions in the F&I product marketplace
• Managing the creative process and development of thought leadership content for new business development initiatives and current business solutions
• Identifying and capitalizing on press release opportunities, scheduling and attending conferences, and speaking engagements regarding F&I products leveraging FIS as the market-leading compliance solution
• Other duties as assigned

As the department grows, the Marketing Leader will be responsible for interviewing, hiring, and training the marketing team. Overseeing the daily workflow and management of the marketing team, providing constructing feedback, coaching, mentoring and performance evaluations.

Professional Qualifications:

The following knowledge, skills, education, and experiences are required:

• Minimum 7 years of marketing experience
• Minimum 5 years of experience marketing in the financial technology (“fintech”) or insurance technology (“insurtech”) industry
• Experience with a hyper-growth environment with the ability to be a self-starter and efficiently thrive with a lean team
• Marketing at a national level and experience working in conjunction with all functional disciplines including financial controls, operations, sales and information technology
• Proficient in Microsoft Office 365
• Excellent research skills
• Top-notch interpersonal and problem-solving skills
• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Excellent time management and prioritization skills with a proven ability to meet deadlines
• Strong analytical and problem-solving skills
• Ability to adapt to the needs of the organization

The following knowledge, skills, education, and experiences are preferred:

• Master’s degree in Marketing, Business Administration, or related field
• Experience in the automotive industry

Why Consider Joining FIS now?

• The business is poised for accelerated growth and is well-capitalized with the support of a Private Equity Sponsor
• The company’s story provides fertile ground for the Head of Marketing to pursue an aggressive marketing campaign publicizing FIS’s core values and mission
• The Head of Marketing will be empowered to drive change and make a difference
• The accelerated growth of FIS will allow for a successful Head of Marketing to face upward mobility within the business

The following behaviors are required:

• Leadership – moves quickly and takes a well-founded point of view without being abrasive. Leads by personal example and acts like an owner rather than an employee. Capable of communicating effectively and dealing persuasively with the organization and with key managers.
• Delivery – achieves commitments and delivers personal objectives and those of the team. Demonstrates passion and innovation to continuously deliver improved results without taking “short cuts.”
• Organization and planning – plan and organize in an effective manner focusing on the key priorities.
• Change – implements change with a “down to earth” approach. Comfortable managing ambiguity & complexity.
• Collaborative – charts course with colleagues having sought their views.
• Influence – persuades others to pursue a course of action.
• Integrity – does what is right not what is politically expedient. Earns trust and maintains confidence.
• Attitude – has a positive energy that is contagious and has a “can do” attitude. Thinks big and takes on big challenges – sets challenging targets, never satisfied with results, achieves results the right way – planning, perseverance, and overcomes obstacles.
• Approach – Tolerant of others and culture while being able to influence team toward common goal. He/she will be a great communicator who will be empathetic of culture while actively pursuing an agenda of continuous improvement.