Brand Director

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In direct partnership with the Founders, the Brand Director will lead and develop the creative vision for the brand. They will lead a team of thinkers and doers and will bring a mix of marketing expertise and business acumen to the position, being a brand steward of Faherty.

We’re looking for an experienced manager of people, someone that can inspire others, taking our creative to a new level as we continue to grow. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with customers.

What you’ll do:

• Build, lead, and review work of the creative team in the production of all content creation and imagery that reaches the customer – social media, e-commerce, print, all advertising channels, digital marketing collateral i.e. seasonal campaigns, monthly brand catalogs.

• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.

• As the brand steward, partner and collaborate with senior leadership across departments – visual, digital/e-commerce, merchandising, design, and marketing – on developing strategic business plans, analyzing results, and identifying opportunities.

• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.

• Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables.

• Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments.

• Support styling and editing needs for all digital and print.

• Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.

• Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.

• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.

• Present and oversee presentation of final concepts and obtain approvals for deliverables.

• Ensure the use of brand, consumer, and digital insights are aligned with provided analytical data from marketing.

• Meet budget standards by forecasting and managing expenses.

  
  

What you’ll have:

• Bachelor’s degree in marketing, art, design, or related field.

• 15 years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget.

• 7 years of creative direction in a corporate setting preferred.

• Understanding and experience creating integrated content across all channels from digital, social media, paid media, mobile as well as offline and print.

• Proven experience with concept development.

• Prior experience with copywriting, design, and/or production.

• Prior project management experience, with a focus on creative direction.

• Highly skilled with leading a team of creative talent.

• Strong creative vision with an understanding of business objectives.

• Highly organized and detail oriented.

• Ability to handle multiple tasks/projects with adherence to deadlines.

• Must be flexible to adapt to changing trends of business and corporate strategy.

  
  

Why Us, You Ask!:

• Medical, dental, vision, and ancillary benefits available

• 401(K) Plan with company match

• Monthly Fitness Reimbursement Program

• Quarterly Merchandise Allowance

• Bonus Program

• Commuter Options/Benefits

  
  

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. We live by six key pillars:

Be The Best

Stay Authentic

Better Together

Spread Good Vibes

Deliver On Promises

Lead Consciously, Bravely, and Inclusively

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place.