What are the responsibilities and job description for the EVP of Marketing position at Falcon's Creative Group?
The Company:
Headquartered in Orlando, Florida, Falcon's Beyond is a fully integrated, top-tier experiential entertainment development enterprise acting as a 360° IP Expander™ model. The company brings its own proprietary and partner IPs to global markets through owned and operated theme parks, resorts, attractions, patented technologies, feature films, episodic series, consumer products, licensing, and beyond. The company has won numerous design awards and provided design services in 39 countries around the world. It is composed of three core sectors: Falcon’s Creative Group (master planning, design and digital media), Falcon’s Beyond Licensing, and Falcon’s Beyond Destinations (Parks & Resorts). Storytelling is the guiding force behind all Falcon’s Beyond™ projects—which turn imagined worlds into reality. For more information, visit www.falconsbeyondglobal.com
The Role:
Falcon’s Beyond is seeking an Executive Vice President of Marketing to drive and execute strategic marketing, communications and brand management for its multiple business sectors, brands & portfolio of IPs on a global scale to support the company’s rapid growth plan. Candidate would be responsible for connecting the dots across human behavior, business strategy, creative development, marketing and brand and consumer products and experiences. They will have significant impact on the business, be a member of the Executive leadership team, reports to the CEO and is accountable to the Board and the team. This role requires best-in-class experience, center-brain mentality, insight gathering, and storytelling skills enabling the company to meet and exceed business goals.
Attributes of the candidate should include, but are not limited to:
- Customer Champion – Align the organization around customer centricity. Utilize data insights and analytics to deliver superior, personalized customer experiences and measurable business results.
- Capability Builder – Develop robust marketing capabilities (i.e, technology fluency, digital expertise, customer data and insights, data analytics) to help the organization compete in the future.
- Innovation Catalyst – Create breakthrough customer offerings and advance marketing by experimenting with new technology platforms, alternative media, new tools and techniques.
- Chief Storyteller – Act as both architect and steward of the brand by creating and telling brand stories and inviting consumers to participate in the narrative.
- Growth Driver – Play a leading role in creating and managing a plan to achieve sustainable, profitable growth.
Responsibilities:
- Act as a brand architect & steward and innovation catalyst for the company brands and proprietary Ips.
- Drive the strategy and execution of all elements of brand, marketing and communication functions for the company.
- Lead and manage a high-performing marketing team and work cross functionally with multiple marketing teams and joint-venture partners across the globe.
- Inform Executive leadership regarding evolving business prospects, market trends and opportunities for better positioning in the market and ensuring continued brand growth.
- Manage agency relationships (Brand, PR, Research, Creative, etc.).
- Liaison with joint-venture and licensee partners to drive marketing strategy and sales.
- Develop, manage and oversee execution of marketing KPI to assess performance and overall strategy.
- Work hand-in-hand with legal on IP protection (trademark, copyright, patents) and marketing compliance.
Job Qualifications and Requirements:
- BA or MBA with an emphasis in Marketing or Marketing Communications required, plus 10 - 20 years’ brand experience in the entertainment, hospitality/themed entertainment experience or consumer-packaged goods industry.
- Deep knowledge and experience in both business to business and consumer marketing, branding, and e-commerce across all offline and online platforms.
- 10 or more years of senior leadership experience overseeing marketing, communications, brand development and innovative growth-oriented initiatives.
- Ability to lead and mentor in a constantly evolving environment.
- Early-stage IPO or Public company experience required (including compliance, go-to-market communications, shareholder & Board of Directors communications, financial communications, alignment with CFO, CCO and VPCS).
- Technology savvy (Web3, metaverse, NFT’s).
- Financial acumen.
- Proficiency in Spanish helpful.
- Must possess a valid passport and be willing to travel internationally.
- Must possess a valid driver’s license.
- Must be authorized to work lawfully in the United States of America.
- Will not require Falcon’s to commence (“sponsor”) an immigration case in order to be employed (now or in the future).
Falcon’s is a drug-free workplace and employment is contingent upon passing a drug screen. We are an equal employment opportunity employer dedicated to promoting an inclusive, diverse and innovative environment for our employees. We provide all qualified applicants with employment consideration without regard to race, color, religion, sex, pregnancy, childbirth, ancestry, national origin, age, protected veteran status, marital status, genetic information, gender identity or expression, sexual orientation, disability, or any other protected status in accordance with applicable federal, state or local laws.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local laws. Falcon’s Treehouse, LLC is committed to working with and offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability with the job application process, please contact us at 407.909.9350 or via email at careers@falconstreehouse.com and let us know the nature of your request and your contact information.
Marketing Associate
Inspire Marketing -
Orlando, FL
Marketing - Sports Enthusiast
Inspire Marketing -
Orlando, FL
Marketing and Sales Representative
Simple Marketing -
Orlando, FL
