What are the responsibilities and job description for the Specialist, Digital Marketing App & Web position at Family Dollar?
Summary of Position:
The position responsible for planning, execution, analysis and optimization of websites and apps for Family Dollar to acquire new and retain existing customers. The key goal will be to maintain & optimize the user experience that drives sales, both online and in stores
The specialist will play a key role in supporting new omnichannel programs, new personalization strategies, and A/B testing to drive deeper engagement, incremental ecommerce sales and enhance our customers’ experience, whilst also supporting retail media efforts
The Family Dollar websites and app are a key resource for driving traffic into our stores and so optimizing their access of product information, seasonal offerings, engaging content, and coupons and so on will also be key. This includes a heavy focus on optimizing key sections of our websites and app (e.g., homepage, category landing pages, product detail pages, shopping cart, and checkout) for user experience, driving revenue, improving our conversion rate, and increasing revenue per visitor.
This role also will understand and adhere to our brands and department goals while working closely with merchants and marketing-channel teams across paid media, addressable, and content to ensure the timely execution of omni-channel campaigns. The Specialists will also work closely with our product management team and external partners on enhancements to our websites and app, such as personalization, sharing new/emerging trends/opportunities that will help drive our business, and creating competitive advantage.
This person will use data to drive decisions that improve the customer experience and support business goals and will combine strategic direction with hands-on tactical execution, testing, learning to continually optimize results..
Principal Duties and Responsibilities:
• Support delivery of overall website and app marketing strategy to drive key KPIs such as revenue, conversion, revenue per visitor, bounce rate, return rate, and coupon clippings.
• Develop schedules that balance strategic priorities with intake requests from various stakeholders.
• Plan marketing content for website and app for that aligns with department calendar.
• Maintain team’s website/app calendar.
• See website and app content through from conceptualization to deployment and analysis, working closely with designers, copywriters, and web developers for execution.
• Test, schedule, and deploy website and app content, ensuring accuracy at each step
• Execute A/B testing and personalization strategies for website and app for optimizing KPIs using our toolset.
• Work closely with product management team on new functionality and enhancements to improve user experience.
• Collaborate across Marketing Department integrate website and app into omni-channel campaigns and support monetization program on both website and app.
• Support the analysis of and reporting on website/app performance and/or campaign performance and behaviors and incorporate learnings into current and future planning.
• Track best practices, monitor industry trends, and make recommendations for channel growth.
Minimum Requirements/Qualifications:
• BA/BS. MBA preferred.
• 3 years of digital marketing experience
• Strong problem-solving skills and meticulous attention to detail
• Excellent written and verbal communication skills
• Experience leveraging content management systems
• Experience analyzing website data using an analytics tool (i.e. Google Analytics)
• Proven analytical abilities with strategic thought processes and reporting skills
• Ability to prioritize multiple projects with competing deadlines and a high sense of urgency
• Proficiency in A/B testing and personalization strategies a plus
• Technical Skills: Intermediate to advanced working knowledge of Microsoft Office desktop applications, inclusive of Excel, Word, PowerPoint and Outlook.
This is not to be considered a complete list of job duties, as they may be amended or added to as needed.
The position responsible for planning, execution, analysis and optimization of websites and apps for Family Dollar to acquire new and retain existing customers. The key goal will be to maintain & optimize the user experience that drives sales, both online and in stores
The specialist will play a key role in supporting new omnichannel programs, new personalization strategies, and A/B testing to drive deeper engagement, incremental ecommerce sales and enhance our customers’ experience, whilst also supporting retail media efforts
The Family Dollar websites and app are a key resource for driving traffic into our stores and so optimizing their access of product information, seasonal offerings, engaging content, and coupons and so on will also be key. This includes a heavy focus on optimizing key sections of our websites and app (e.g., homepage, category landing pages, product detail pages, shopping cart, and checkout) for user experience, driving revenue, improving our conversion rate, and increasing revenue per visitor.
This role also will understand and adhere to our brands and department goals while working closely with merchants and marketing-channel teams across paid media, addressable, and content to ensure the timely execution of omni-channel campaigns. The Specialists will also work closely with our product management team and external partners on enhancements to our websites and app, such as personalization, sharing new/emerging trends/opportunities that will help drive our business, and creating competitive advantage.
This person will use data to drive decisions that improve the customer experience and support business goals and will combine strategic direction with hands-on tactical execution, testing, learning to continually optimize results..
Principal Duties and Responsibilities:
• Support delivery of overall website and app marketing strategy to drive key KPIs such as revenue, conversion, revenue per visitor, bounce rate, return rate, and coupon clippings.
• Develop schedules that balance strategic priorities with intake requests from various stakeholders.
• Plan marketing content for website and app for that aligns with department calendar.
• Maintain team’s website/app calendar.
• See website and app content through from conceptualization to deployment and analysis, working closely with designers, copywriters, and web developers for execution.
• Test, schedule, and deploy website and app content, ensuring accuracy at each step
• Execute A/B testing and personalization strategies for website and app for optimizing KPIs using our toolset.
• Work closely with product management team on new functionality and enhancements to improve user experience.
• Collaborate across Marketing Department integrate website and app into omni-channel campaigns and support monetization program on both website and app.
• Support the analysis of and reporting on website/app performance and/or campaign performance and behaviors and incorporate learnings into current and future planning.
• Track best practices, monitor industry trends, and make recommendations for channel growth.
Minimum Requirements/Qualifications:
• BA/BS. MBA preferred.
• 3 years of digital marketing experience
• Strong problem-solving skills and meticulous attention to detail
• Excellent written and verbal communication skills
• Experience leveraging content management systems
• Experience analyzing website data using an analytics tool (i.e. Google Analytics)
• Proven analytical abilities with strategic thought processes and reporting skills
• Ability to prioritize multiple projects with competing deadlines and a high sense of urgency
• Proficiency in A/B testing and personalization strategies a plus
• Technical Skills: Intermediate to advanced working knowledge of Microsoft Office desktop applications, inclusive of Excel, Word, PowerPoint and Outlook.
This is not to be considered a complete list of job duties, as they may be amended or added to as needed.
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