VIP Promotions Associate

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Atlanta, Florida, Oregon and Scotland. Our brands include:

• FanDuel — A game-changing real-money fantasy sports app
• FanDuel Sportsbook — America’s #1 sports betting app
• TVG — The best-in-class horse racing TV/media network and betting platform
• FanDuel Racing — A horse racing app built for the average sports fan
• FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
• FOXBet — A world-class betting platform and affiliate of FanDuel Group
• PokerStars — The premier online poker product and affiliate of FanDuel Group

THE POSITION 
Our roster has an opening with your name on it 

FanDuel is looking for a VIP Promotions Associate to help drive our initiatives. You will play a key role supporting FanDuel’s VIP programs. You will gain exposure to multiple brand verticals including but not limited to Fantasy Sports, Sportsbook, Casino and Racing. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN
Everyone on our team has a part to play

• Manage VIP promotional marketing activity across all channels
• Track VIP competitor activity in each market and develop spend measurement programs to track how Fanduel is performing vs market benchmarks
• Work with Campaign Analysts, report on promotional effectiveness on all major campaigns, as well as weekly promotional effectiveness on all key KPIs including actives and turnover etc
• Manage and coordinate the promotional plan across each channel, vertical, and VIP customer segment to ensure that VIP deliver promotions that are most relevant to the consumer
• Implement campaigns by assisting in the research, planning and execution of promotional marketing initiatives
• Producing written content for all promotions, terms and conditions, banner requests and SEO pages
• Evaluate promotional performance and ROI and potential modifications for future initiatives
• Work with internal departments to ensure proposition and promotional content is executed correctly and in a timely manner
• Assist with identifying new and creative email tactics that increase traffic, engagement, conversion and overall customer lifetime value
• Work alongside our VIP Account Managers, VIP Hosts and CRM team to help formulate our planning along with collaborating with these stakeholders in executing our promotions to the best possible standard
• Partner with your Manager in the development and implementation of educational materials to share VIP best practices for using marketing tools across the group

THE STATS
What we're looking for in our next teammate 

• Minimum of 1 years of experience in email and/or mobile marketing, with experience creating and managing campaigns from start to finish preferred
• Bachelor's Degree preferred
• You have used at least one email service provider or push notification tool (preferably Braze)
• Experience writing copy for emails, push notifications, and in app messages
• Good knowledge of HTML and CSS
• Good understanding of CRM platform metrics
• Knowledge of Photoshop preferred
• Has a positive attitude and loves opportunities to collaborate with others
• Strong organizational skills & effective at project management
• An avid sports and gaming fan, and have played FanDuel or competitive products
• Willing to work nontraditional hours, including weekends and evening shifts

THE CONTRACT 
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Flexible vacation allowance to let you refuel
• Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.