Marketing and Communications - Digital Marketing - Senior Associate (Hybrid)

Company Description

At Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing environment. Here, you will help lead our industry forward and make your career.

As a valued colleague on our team, you will contribute to planning and implementing all aspects of content marketing in the consumer journey, as well as drive brand and business value with great digital experience design and content.

Job Description

THE IMPACT YOU WILL MAKE

The Marketing and Communications - Digital Marketing Analytics - Senior Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

• Contribute to the development and advancement of the digital content strategy to advance organizational objectives and goals for line of business through data-driven analyses and visualizations
• Partner with content strategists to review overall marketing strategies, including user experience, digital journey mapping, tagging, and taxonomy.
• Develop and implement designs to build new audiences and scale to expand reach.

Qualifications

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 2 years

Desired Experiences

• Bachelor degree or equivalent

Skills

• Skilled in the graphical representation of information in the form of a charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI
• The group of skills related to Performance Measurement including evaluating programs and defining and measuring KPIs
• Ability to apply critical thinking and/or analytical thinking to a real world business problems
• Ability to gather and articulate big picture insights from data sets 
• Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data
• The group of skills related to Relationship Management including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc
• Working with people with different functional expertise respectfully and cooperatively to work toward a common goal

Tools

• Advanced skills in Tableau
• Experience using BrightEdge SEO preferred
• Skilled in Excel
• Expertise in Google Analytics
• Experience using Google Tag Manager preferred

Additional Information

The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at [email protected]

Job ID: REF11002U

The hiring range for this role is set forth above. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee’s physical, mental, emotional, and financial well-being. See more here.