Credit Card Product Manager

Job Summary

***Hiring in the following states: AL, AR, GA, LA, NC, NV, TN, TX or VA.***

The Credit Card Product Manager is responsible for managing Farm Bureau Bank's credit card strategy, portfolio of products and related programs and services in support of corporate strategic objectives across consumer and business credit cards. Responsible for the development, design, enhancement and implementation of existing and new credit card products and programs, including features, integration with other products, benefits and pricing, and value proposition to spur and enhance profitable revenue growth for the Bank.

Essential Functions and Responsibilities:

1. Identify and create opportunities from customer insights, key performance indicators, and financials to drive improvements in all stages of the product lifecycle (acquisition through retention) and customer experience.
2. Product P&L and product road map to ensure that short-term and long-term financial goals are defined, monitored, and successfully delivered.
3. Develop, refine, and manage the product development process from conception through ideation, design, build, experimentation, release, and analysis.
4. Identify, gather, and organize member and agent insights, internal innovation ideas, marketplace analysis and competitive trends to drive new concepts.
5. Lead and/or support end-to-end cross-functional projects to develop and launch new solutions/capabilities/products in the payments and retail lending space.
6. Evaluate and define new value propositions and enhancements to existing value propositions for commercial viability.
7. Ownership of credit card vendor relationships including but not limited to agent/processor, credit bureaus and processing networks.
8. Lead and/or support various credit card and retail lending product related components onboarding or updates in areas of Risk, Credit, payments journey, digital experience, rewards, etc.
9. Lead direct to consumer acquisition and lifecycle campaigns on all products, working closely with the Sales, Marketing, Analysis departments and external vendors for implementation and fulfilment.
10. Collaborate with Operations and influence all internal teams to ensure strategies drive product engagement and service as well as opportunities to improve origination and servicing efficiencies.
11. Partner closely with the Customer Care and Sales teams to evolve the servicing model and ensure that the right tools and training are in place to deliver high quality member service.
12. Build rigorous business cases, including alternate go-to-market scenarios.
13. Drive day-to-day prioritization of work, troubleshoot reported issues.
14. Explore and work with third parties to identify suitable and beneficial partnerships.
15. Support the day-to-day needs of the department by providing data analysis, project deliverables and operational needs to achieve strategic objectives.
16. Support and contribute to all product management related bank projects and initiatives.
17. Host internal departmental prioritization meetings, log, maintain, and track project deliverables and milestones against Farm Bureau Banks vision and strategy.
18. Identify full impact of guideline and product changes and ensure that all relevant stakeholders implement necessary changes.
19. Collaborate with stakeholders, including but not limited to Lending, IT, Marketing, Compliance, Loan Servicing, Legal, Accounting/Finance and Internal Audit to thoughtfully elicit business needs, gather requirements, define project goals, and offer solutions.
20. Performs other related duties as assigned.

Knowledge, Skills, and Abilities:

1. Ability to drive results cross-functionally.
2. Strategic thought leadership including strategy development.
3. Strong written and verbal communication skills and business acumen.
4. Advanced Microsoft Office skills, especially Excel and PowerPoint.
5. Strong verbal and written communication skills, comfortable presenting to senior leadership and tailoring to multiple audiences.
6. Ability to create a strong network of relationships amongst peers, internal partners, external parties, decision makers and stakeholders.
7. Ability to structure and break down complex problems to drive results.
8. Ability to manage and prioritize multiple projects simultaneously.
9. Strong creativity and self-motivated, with a passion to transform the business.
10. Excellent decision-making, analytical, planning, and organizational skills.
11. Strong attention to detail.
12. Self-starter with ability to manage time wisely and work on concurrent projects.
13. Ability to work collaboratively and exhibit influence without direct control.
14. Ability to execute accountabilities with minimal supervision.

Education and Experience:

1. Bachelors degree in Business, Finance or Marketing, MBA preferred.
2. Five (5) plus years relevant experience, preferably with direct credit cards/payments industry experience.
3. Five (5) plus years of Product Management or relevant experience.
4. Demonstrated success in driving innovation and change with a focus on the customer.
5. Exposure to, or experience in, financial analysis, including financial reporting, data analysis and business case development.

EEOC Commitment

• Provide equal opportunity in all employment decisions (such as compensation, benefits, transfers, leaves, returns from leave, company-sponsored training, education, and education reimbursement) for all qualified applicants and team members, without regard to race, color, gender, national origin, religion, age, sexual orientation, gender identity, genetic information, physical or mental disability, pregnancy, marital status, protected veterans or any other status protected by federal, state or local law.
• Recruit, hire, train and promote people in all job titles, without regard to race, color, gender, national origin, religion, age, sexual orientation, gender identity, genetic information, physical or mental disability, pregnancy, marital status, protected veterans or any other status protected by federal, state or local law.
• Promote effective use of all team members, minorities, women, and those with disabilities among them, through a positive, continuing affirmative action program at all levels throughout the company.