E-Commerce Merchandiser

Our brand mission is to accompany each player at every stage with products and brand experiences that fuel the pursuit of musical expression. Within Fender Global Sales we are building a global community of dealers, artists & influencers across all of our core physical and digital products and channels.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

The role of the eCommerce Merchandiser is to drive the overall online merchandising strategic direction and create an optimal online product assortment to increase customer engagement and sales.  This position is accountable for driving positive financial results, and works closely with cross-functional teams to ensure the appropriate planning and execution of content development to meet online merchandising business goals and strategies.  The focal point of this role is to drive and optimize online merchandising strategies to create a world class digital shopping experience.

About the Job:

• Responsible for merchandising direction and placement of products featured on home, landing, and catalog pages; as well as categorizing products within navigation structure.
• Understands the overall off-line merchandising strategy for each product category
• Partners with marketing team in developing email and social media communication plan, providing direction on merchandise requirements; while ensuring online product availability to support marketing campaigns.
• Maintains website content calendar for all product categories focused on new launches, inventory availability and marketing initiatives.
• Plans and executes curated category landing pages to support editorial features and highlights to reinforce the brand’s relevance and lifestyle point of view.
• Ensures overall on-line product presentation, including photography, copy content and other pertinent information is cohesive with brand’s overall merchandising strategy.
• Partners with product teams to identify new opportunities.
• Executes the cross-sell and up-sell strategy for each item that is displayed on the web site to generate additional sales.
• Leverages web analytics to understand performance of and customer interaction with site content, such as categories, featured placements (including promotions/sales) and general online shopping experiences to identify business opportunities and risks.
• Proactively identifies opportunities in the assortment for growth/decline by category based on market trends, competitive landscape, and historical performance.
• Assesses the competitive landscape by examining merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and recommend changes to the online category strategy based on customer and competitor insights; brand strategies; analysis of KPIs (e.g., sales, conversion, in-stock levels, and assortment alignment) and category or product-specific promotions.
• Continually seeks to improve the online experience by researching and staying abreast of new and innovative online solutions and capabilities; key competitor actions; industry trends and emerging customer and market needs.

What you Need:

• 5 years eCommerce merchandising experience, ideally in a direct-to-consumer environment
• Consumer focused, highly analytical, and inquisitive by nature
• Excellent communication skills, both written and in-person
• Strong attention to detail and organizational skills with the ability to prioritize and adapt in fast paced environment.
• Comfortable on a small dynamic team and willing to assist in other areas as needed.
• A passion for music

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.