Social Media Content Specialist - Bilingual Mandarin

Feya Auto is hiring a full-time Social Media & Content Specialist to capture appealing content through visual storytelling, increasing brand awareness and attracting new customers. You will join a high-performing marketing team to execute day-to-day social marketing initiatives and support the success of Feya Auto’s business goals and key objectives. In this role, you will lead the development, implementation, and execution of a social media content strategy that will increase community engagement, follower count, brand loyalty, and support marketing initiatives.

Job Functions:

• Develop, ideate, strategize, and manage the social content calendar across multiple platforms, in collaboration with key marketing team members.
• Own, manage, and lead community engagement across key social media accounts, including but not limited to Xiaohongshu, Instagram, Twitter, Facebook, LinkedIn, TikTok, and more.
• Execute and publish day-to-day social media content plan and strategy across owned and earned platforms, identifying best up-to-date practices and content strategies per-platform to drive engagement and growth.
• Determine cadence, content type, frequency, etc. across social content per channel, adjusting strategy as needed based on key learnings and KPIs.
• Work closely with key Marketing team members to track marketing calendar changes that will inform social media marketing initiatives and partnership opportunities to strategize and execute.
• Generate regular social media account performance reports and insights, providing recommendations and actionable insights on how to continuously optimize, test, and improve account engagement and growth.
• Identify and report on key social media trends, insights, competition, and best practices in the automotive space and beyond.
• Take point on social content and storytelling strategy for special projects and marketing initiatives, including but not limited to brand launches, holiday campaigns, social impact projects, and more.
• This position is based in Los Angeles.
• Mandarin Bilingual preferred

Job Qualifications:

• Experience in social media marketing and content marketing.
• Excellent communication, writing, and creative skills, balanced with analytical, organizational, and critical thinking skills.
• Strong team player who is comfortable proactively and independently executing all social media management tasks
• Highly confident and well-versed with hands-on knowledge using a social media planning platform, Instagram, Twitter, LinkedIn, Facebook, TikTok, Xiaohongshu, Canva, Yelp, and more.
• Must have a passion and vision for social media, storytelling, and partnership marketing with excellent problem-solving skills.
• Up to date with the latest trends and platform updates and able to use those to inform strategy.
• Excellent writing and copy-editing skills with the ability to translate traditional marketing content into brand-relevant conversations.
• Able to be nimble and adapt quickly to new technologies and processes.
• Perpetual learner’s attitude, always looking for ways to improve processes and learn and grow.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Benefits:

• Health insurance

Schedule:

• Monday to Friday

Experience:

• Social media management (Required)

Work Location: In person

Salary : $20 - $25