Principal Content Strategist

Job Description:

Join our Content Strategy team to produce a range of ideas that solve complex consumer problems. Lead Fidelity’s Life Insurance content design capabilities in collaboration with the Product Marketing, User Experience Design, and Media. Craft and implement a new content strategy that elevates our life insurance products and builds upon our human-centered design principles. Bring your content ideas to life through mobile, web, and cross-channel communications to connect our story.

As a category, life insurance is in a period of reimagining. There’s a movement happening to make coverage more human, accessible, and meaningful. We’re exploring features that provide virtual support, tools to help our customers plan better, and demonstrate protection needs over time. Come build the evolution of the category at Fidelity.

In this role, you will:

• Connect content to culture, behaviors to habits, and motivations to results. Create content that enables better decisions, deliver novel recommendations that feel attainable, and design the actions that make them second nature.
• Create the strategic vision for how Fidelity communicates, appears, and delivers the principals of life insurance. Define the tone, creative strategy, and conceptual executions.
• Collaborate with UXD, Product Marketing, and Tech teams to remove the friction from researching, planning, and protection.
• Simplify complicated topics to sound more like dinner conversation, not a whitepaper.
• Conduct research with Consumer Insights to discover the right problems to solve, developing solutions that are consumer obsessed.
• Present new ideas, new concepts, and ways to improve our offering. Your inventiveness is your superpower.

Does this sound like you?

• You’re curious by nature. “Why?” is normally your first question or thought.
• You nerd out about frameworks, color-coded taxonomies, and complex user flows that are simplified into beautiful/usable documentation.
• You’re writing chops are expert. Wordle is no match for you and disputes are settled with games of Scrabble.
• You have 3 to 5 years of strategy, planning, and/or UX writing experience.
• You can share a portfolio of frameworks, headlines, action prompts, and educational content.
• You have experience working in an agile environment, closely collaborating with designers, researchers, and developers.
• Your tools of choice are Mural, Figma, Sketch, whiteboards with markers, and anything else that invites collaboration.
• You have a background or interest in marketing, psychology, or behavioral sciences.

Certifications:

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

Many of our associates are continuing to work remotely temporarily due to COVID-19. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling "Dynamic Working."

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 3.