Marketing Manager

Purpose of Role

Manage marketing efforts that support the Company’s revenue and profitability goals while maintaining strong brand awareness and integrity. Primary responsibilities include managing, reporting on and providing recommendations for traffic-driving initiatives; managing the production and on-time delivery of content and campaigns; and overseeing and growing the Company’s brand presence on social media.

Expectations

Manage traffic to the Company's site and social media accounts including Facebook, Twitter, LinkedIn, Instagram, YouTube and customer review site profiles (utilizing organic social strategies and staying within paid acquisition strategy budget)

Create, publish and monitor engagement with outbound posts to achieve impression and conversion KPIs

Engage with influencers and partners to cultivate thought leadership brand presence and drive referral traffic

Continually monitor social performance/engagement and provide proactive strategic recommendations for improvement

Ensure delivery of marketing assets within identified timelines and design/copy/quality specs

Develop copy, graphics, etc. as individual contributor and by managing third-party contributors (copywriters, graphic designers, etc.)

Continually monitor keyword and page performance/engagement and provide proactive strategic recommendations for improvementoManage the development of content assets and landing pages to support larger SEO strategy

Use software and analytics tools (Google Analytics, HubSpot, Facebook, Ubersuggest and others) to manage and report on progress against goals and develop recommendations / corrective measures for staying on track

Partner with Bus Dev, Product, Customer Service and other teams to create content and campaigns in support of other internal initiatives as needed

Perform other duties as assigned

Experience/Skills

A minimum 2 years of experience successfully managing social media for a D2C or B2B brand to drive traffic, awareness and engagement is required

Minimum 2 years of experience on a high-performing marketing team at a startup

Minimum 2 years of experience driving/tracking measurable outcomes with performance-based/KPI-based marketing

In-depth knowledge of content marketing, social media and SEO best practices

Solid proficiency in branding, messaging and copywriting

General knowledge and familiarity with Microsoft Office suite and Google Analytics

Graphic design proficiency a plus

Experience with HubSpot a plus

Additional Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: One location