Paid Media Specialist

Position Summary

The Paid Media (PPC, Social Media) Manager, Media Strategy is responsible for implementing paid media strategies for various pharma and biotechnology clients across search engine marketing and social media advertising platforms. The Paid Media (PPC, Social Media) Manager is expected to be an active participant on assigned accounts; consistently engaged and contributing ideas and insights that will benefit clients.

Our Uniqueness and Expectations of MedTHINKERS

 Take Ownership

Help Colleagues Do Their Best

Infuse Optimism and Fun

Nurture Innovation

Keep an Open Mind

Exceed Expectations

Respect Others

Position Requirements

Education:

• Bachelor’s degree, preferred

Experience:

• 3 years paid search and social experience
• 1 years of experience in working in the pharmaceutical, biotech, or life sciences industry
• Experience working within advertising agency preferably with healthcare and pharmaceutical accounts a plus

Position Responsibilities

Demonstrates behavior expected of a professional member of the organization, including but not limited to:

• Responsible for creating paid search & paid social strategies that ladder up to our client’s brand strategy and business goals
• Generate new paid search / social campaigns, ad groups, and accounts and aid in the creation of new paid search and social media marketing initiatives.
• Manage and perform daily account responsibilities associated with Google Ads, Bing, Facebook, Twitter, LinkedIn, and other search / social platforms for a variety of pharmaceutical & biotechnology clients.
• Monitor analytics dashboards for opportunities to optimize performance based on data-backed insights
• Keep pace with search engine and social media industry trends and developments.

Talent & Knack

The candidate should possess the following knowledge, skills, and abilities:

• Excellent skills in MS Office:  Excel including pivot tables & vlookup function, Word and PowerPoint
• Experience working with popular PPC ad platforms (Google Ads, Bing)
• Experience working with popular social media ad platforms (Facebook/Instagram, Twitter, and LinkedIn)
• Experience with media reporting / analytics tools such as Google Analytics & Campaign Manager 360
• Expert knowledge of FDA guideline as it relates to pharma brands operating on social media a plus

• Strong analytical thinking skills
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation
• Participates in professional growth and development
• Attends Company sponsored in-services and/or continuing educationOpportunity to advance your career through blog posts / thought leadership opportunities / participate in podcasts & webcasts