Exempt

Typical Job Entry Requirements

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  Assists with the development of short-term and long-term marketing, advertising, and public relations strategies with internal and external business units that will promote all services and products favorably for the Bank.
• Assists CMO with development of Marketing Department budget for reaching the Bank’s marketing goals and objectives. Ensures that the marketing goals and objectives, in consultation with the Bank’s senior management, are in keeping with institutional policies and procedures.
• Assists in the management of relationships with external agencies (i.e., advertising, consultants, etc.) by developing objectives and monitoring timeliness and quality of work. Ensures high quality and value from external agencies.
• Promote and maintain working relationships with current customer base and other contacts, assisting in the identification of new prospects with marketing and management.
• Assists in evaluation of marketing investments to maximize profitability of media dollars by measuring return on investment of all advertising.
• Maintains professional contacts and knowledge base of marketing skills within and outside of the Bank; keeps up with issues, trends and developments of the financial industry to drive priorities for revenue growth.
• Assists with the review of products and services offered by the competition and ensures a positive competitive response by the Bank determined by current and future marketing trends.
• Assists with the research and management of product ideas and areas for business growth; assists with market research and analysis of the competition.
• Assists with the maintenance of literature, brochures and other marketing materials that list current service charges for customers and ensures the availability of this literature to the general public.
• Assists with the review and oversight of advertising copy and descriptive materials produced for the customer.
• Assists with the development of targeted advertising plans for all demographics, monitor and assists with the management of social/digital media and websites; and assists with the management content providing search engine optimization.
• Submits suggestions and changes to meet the market’s competitive challenge, as necessary, and assists with oversight, development, and implementation of the Marketing Department’s annual strategic plan.

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  Meet management’s expectations in marketing campaigns.
• Development of departmental budgets for reaching the financial institutions marketing goals.
• Maintain professional contacts and keep the financial institution up to date with issues, trends and developments in the financial industry.

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  Excellent Written and Oral Communication Skills
• Initiative – Self-Starter
• Customer Service Orientation
• Excellent Problem Assessment and Solving Skills

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  Attention to Detail
• Technical/Professional Knowledge
• Management Ability
• Relationship Building and Influencing Skills

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  Knowledge of Competitors
• Knowledge of Products
• Sales Planning Skills
• Knowledge of Services
• Identifies advertising strategies
• Develop and Maintain Customer Relationships
• Knowledge of social media platforms

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  Maintain sufficient knowledge and understanding of the Bank Secrecy Act, Anti-Money Laundering/Anti-Terrorist Financing/PATRIOT Act and OFAC regulations.
• To be able to fulfill applicable requirements and responsibilities under the bank’s related policies and programs.

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  Maintain sufficient knowledge and understanding of the UDAAP regulations.
• To be able to fulfill applicable requirements and responsibilities under the bank’s related policies and programs.

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  Generally good working environment with little exposure to noise, extreme temperatures or other adverse factors.
• Limited physical effort required.
• Regular talking and hearing, frequent sitting.
• Reading and analyzing large volumes of reports, financial data and other literature.
• Responding to emergency and incidents at all hours.
• Above average amount of pressure to work efficiently and accurately.
• Considerable effort and eye strain from continued checking on the accuracy of all work leaving department.
• Above average mental effort consisting of beyond normal levels of concentration, memory, complexity of decision making, time pressure, analytical thinking.