What are the responsibilities and job description for the Product Marketing Manager position at Fiserv?
What does a great Product Marketing Manager do? The Product Marketing Manager is responsible for the strategy, development and execution of go-to-market strategies and tactics to support sales pipeline and revenue growth!
The position has high visibility within the organization and is a key component of the Product Management areas of focus for Output Solutions within Fiserv. They will work with product directors, account teams, sales and other key roles in the development and execution of plans. This position also has visibility with other business units (BU’s) key initiatives across Fiserv. The Product Marketing Manager will develop marketing plans for their assigned product solutions inclusive of objectives, strategies based on Long-Range Plan (LRP) and Annual Operating Plan (AOP) priorities as defined by Product Management, positioning, persona messaging, sales tools, campaigns, events and executional tactics. This position offers many benefits to the candidate including visibility, taking part in the growth of product management within Output Solutions and working with other Product Marketing teams across Fiserv. The best part of the job is the autonomy of developing and executing marketing plans for your product solutions along with the visibility across BU’s.
Essential Job Responsibilities:
Develop product marketing plans for assigned product solutions working in conjunction with product leaders, sales and client delivery teams and in accordance with LRP/AOP priorities. Work within the Pragmatic Marketing framework to build all components of the plan including positioning, persona messaging, sales tools, campaigns, events and tactical elements. Work across other BU’s to integrate product marketing plan with Fiserv Enterprise initiatives as required. Support new products launches or enhancements as required by Product Management. Work with internal/external agency and creative resources to build out tactical and go-to-market elements. Monitor, report and evaluate plan effectiveness. Develop and manage budget. Performs other duties as required
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.
Required Qualifications:
Education: Bachelor’s degree in marketing or business.
Job Related Experience:
• 7 years of proven marketing experience in business to business, direct marketing including strategy development and campaign execution including social selling, direct mail, email and other channels.
• 5 years managing and coordinating events or trade shows including strategies, vendor interactions, and logistics.
• 5 years preferred, but not required experience, working in financial services, healthcare or billing environment with knowledge of transactional documents
Additional Skills/Knowledge:
• Skilled in Salesforce for lead generation, opportunity development and list management
• Strong project management skills with the ability to manage multiple projects simultaneously
• Strong people skills with the ability to develop productive relationships with internal clients and effectively work within cross functional teams
• Strong written, verbal and presentation skills
• Strong knowledge of Microsoft Office Suite including Word, Excel and PowerPoint
• Pragmatic Institute Certified in Foundations, Market, and Launch is preferred
• Knowledge of Acoustic Email Marketing Platform is a plus
Travel Required: 10% - mostly for conferences
