Business Development & Marketing Coordinator

Overview

The Business Development & Marketing Coordinator will be responsible for executing and delivering internal and external projects, programs, events, and processes that support the business development and marketing strategies for the Health Care & Life Sciences Sector and the North East Region (focus on Washington, D.C. office).  The Coordinator will interact with office and sector leadership, attorneys and business professionals across the firm. 

Responsibilities

• Work with lead attorney(s) to identify community involvement and sponsorship opportunities in the local legal/business communities that are strategic for the firm and region
• Assist with social media posts and help guide attorneys with LinkedIn posts
• Create and manage community relations programs and initiatives
• Manage and implement all events, webinars, conferences/seminars, client entertainment, and client receptions, including venue selection; reserving necessary rentals; invitation development and mailing lists; RSVP tracking; internal communications regarding the event; organizing registration; creating name tags; greeting attendees upon arrival; being accessible to address guests' needs; preparing/ordering event materials, giveaway items, and signage
• Coordinate all sponsorships and contributions allocated to the BDM budget and maintain a database to track those expenses
• Track and monitor all memberships and sponsorships and track ROI
• Track a measurable ROI follow up plan for events hosted and sponsored
• Assist in creation and monitoring of budgets related to programs, events, etc.
• Prepare pitch and proposal documents and presentation materials, including developing tailored content and maintaining up-to-date credentials
• Coordinate business development and marketing projects, as assigned; taking ownership from inception through implementation
• Coordinate and process all marketing-related expenses
• Purchase promotional giveaway items as needed
• Draft, edit, and distribute external marketing materials and thought leadership
• Prepare internal newsletters and region/sector-wide communications
• Develop relationships with organizations to identify committee and board opportunities for business development and profile purposes
• Write and submit nominations for attorney(s) for local and sector media awards (e.g. Business Journal 40 under 40 or Top Women Lawyer), as well as draft legal directory submissions
• Update the firm's CRM database, including data entry, external mailings, and running reports

Qualifications

• Bachelor’s Degree in marketing, communications, or related field required
• Minimum of one (1) year of marketing, business development, or related professional services experience required
• Excellent organizational skills with a high level of attention to detail
• Strong verbal and written communication skills