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Digital Marketing Specialist

Follett Content Solutions LLC
McHenry, IL Full Time
POSTED ON 7/12/2022 CLOSED ON 3/5/2023

Job Posting for Digital Marketing Specialist at Follett Content Solutions LLC

This role is responsible for helping to help drive our accelerated growth by supporting marketing's execution of major lead generation initiatives for the company. The Digital Marketing Specialist will report to the Digital Strategy Manager and be a part of the Marketing Lead Generation team.

The primary focus of this role is to nurture paid and organic top of funnel digital channels to generate Marketing Qualified Leads (MQL) to be passed along to sales or the direct attribution of online sales from marketing driven campaigns. This will include, but not limited to, Google Marketing Platform, Digital Publications, Search Engine Optimization, Online Reputation Management, and the exploration of new digital channels yet to be implemented or discovered.

The secondary focus is to support the Digital Strategy Manager by carrying out a variety of digital related and project organizational tasks that help to further marketing initiatives and maintain our online presence. This will include, but not limited to, tagging content and links, generating vanity URL and QR codes, compiling data analytics, online monitoring of reviews and the marketing email inbox, quality assurance testing, and other new digital project tasks, as needed.

Requirements:
  • Bachelors degree or equivalent experience
  • 3-5 years of related experience
  • Must have a strong technical aptitude, with a deep knowledge of, and work experience with digital marketing best practices for paid media, organic search results, and top of funnel strategies.
  • Proven track record with examples of successful use cases.
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Salary.com Estimation for Digital Marketing Specialist in McHenry, IL
$71,917 to $91,961
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