E-Commerce Marketing Manager

Job Overview:

We are a leading B2B supplier in the Beverage & Dessert Industry, currently searching for an experienced and results-driven E-commerce Manager to join our team. As an E-commerce Manager, you will be responsible for overseeing the online sales and marketing strategies of our company. This role requires a strategic thinker who can develop and execute effective marketing campaigns, optimize conversion funnels, and leverage data-driven insights to continuously improve performance.

Daily job descriptions

• Lead the development and implementation of comprehensive ecommerce marketing strategies to drive online sales growth and achieve revenue targets.
• Identify target audiences, market trends, and competitive insights to inform marketing initiatives.
• Oversee digital advertising campaigns across channels such as Google Ads, Facebook Ads, Instagram, and other relevant platforms.
• Monitor campaign performance, optimize targeting and budget allocation, and maximize ROI.
• Analyze website traffic and user behavior to identify opportunities for optimizing conversion funnels and improving online customer experience.
• Collaborate with cross-functional teams to implement website enhancements and A/B testing strategies.
• Develop engaging and conversion-focused content for ecommerce platforms, including product descriptions, landing pages, email campaigns, and social media posts.
• Collaborate with creative teams to produce multimedia content (e.g., videos, images) that aligns with brand messaging and marketing objectives.
• Plan and execute email marketing campaigns to nurture leads, drive repeat purchases, and increase customer loyalty.
• Segment email lists based on customer behavior and preferences, and implement personalized marketing strategies.
• Manage the CRM system to capture customer data, track interactions, and optimize email marketing performance.
• Implement SEO best practices to improve organic search visibility and drive qualified traffic to ecommerce websites.
• Conduct keyword research, optimize on-page content, and monitor website performance using analytics tools.
• Monitor key performance metrics (e.g., traffic, conversion rate, ROI) and generate regular reports to track the effectiveness of marketing initiatives.
• Use data-driven insights to identify areas for improvement and make recommendations for optimizing marketing strategies.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in ecommerce marketing, preferably in a retail or consumer goods industry.
• Strong understanding of digital marketing channels and tactics, including SEM, social media advertising, email marketing, and SEO.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and ecommerce platforms (e.g., Shopify, Magento, WooCommerce).
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Creative thinker with strong communication and project management skills.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) is a plus
• Excellent written communication skills with copywriting experience
• Knowledge of HTML/CSS and experience with content management systems (CMS) is desirable.

We offer competitive compensation, including a base salary plus commission, as well as benefits such as health insurance, retirement plans, and paid time off. If you are a motivated individual with a strong passion in the Beverage & Dessert business and meet with owners from different retail stores, we would love to hear from you. Apply now to join our dynamic team of outside sales representatives!

We offer competitive compensation and benefits packages, including health insurance and 401 K 3% matching plan. Apply now to join our dynamic team and take your career in e-commerce to the next level.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift

Ability to Relocate:

• Missouri City, TX 77489: Relocate before starting work (Required)

Work Location: In person

Salary : $60,000 - $80,000