Bank Marketing Director

BE HAPPIER IN YOUR CAREER

As an 8-time winner of Best Places to Work (in Kentucky), we understand the importance of creating a workplace culture that gives our bankers a purpose each and every day.  That purpose is to find unique ways to deliver our brand of happier banking service to customers and other employees.  We’re looking for self-starters, outside-the-box thinkers, customer service wizards, small business enthusiasts, and servants within their community. Notice we didn’t say bankers.  At Forcht Bank we value diverse and unique thinking that could help us serve our customers better. That’s exactly who we are.  What other banks do you know that have an Ice Cream Machine to hand out free ice cream and 18 foot tall forks outside their locations?

WHO WE ARE

While we opened our doors in 1985 offering traditional banking services, we soon realized we needed to deliver them in a nontraditional way. Financial services are a competitive industry, with over 5,000 banks and 5,300 credit unions.  That’s a lot. We understand that we must differentiate ourselves by offering a unique combination of banking, consisting of exceptional customer service and with a twist of great digital banking tools to help our customers manage their basic needs. This is part of our happier banking recipe. Another component is encouraging our bankers to exemplify our values daily.

We believe in:

• Giving back to our communities.
• Embracing change and evolution
• Building relationships based on trust and transparency
• Celebrating and embracing our diversity

THE PERKS

Our commitment is to grow and train happier employees, providing them with the skills to deliver happier banking and create happier customers.  This is how we create happier employees at Forcht Bank:

• Competitive salary/wage
• Comprehensive benefits package to include:
• Health, Vision, & Dental Insurance
• 401(k) Retirement Plan with up to 4% Company Match (fully vested from day 1)
• Company Paid Life Insurance
• Minimum of 15 days of Paid Time Off (PTO) after 60-day introductory period
• Nine Paid Holidays, plus Birthday Leave and Community Service Leave
• Charitable donation match
• Employee celebrations
• Professional recognition
• And more!

Summary

The Marketing Director is responsible for planning, coordinating, and implementing all of Forcht Bank’s marketing, advertising, and public relations programs in consultation with the Chief Marketing Officer.

Essential Duties & Responsibilities

To perform this position successfully, an individual must be able to perform each essential duty and responsibility satisfactorily.

• Working with Market Presidents to determine marketing needs and opportunities in each market.
• Planning and oversight of the marketing budget for all Bank markets.
• Work with the Senior Graphic Designer and CMO on copy and design of all print advertising including newspaper, direct mail, billboards, program ads, etc.
• Writing and production of radio and TV commercials as needed.
• Working with media reps on placement of all print, TV radio and other media.
• Ordering and distribution of all promotional items as needed.
• Ongoing tracking of results of all advertising and marketing efforts.
• Building and maintaining relationships with Market Presidents and bank staffs
• Perform other duties as assigned.

 Qualifications

The requirements listed below are representative of the knowledge, skills, and/or abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to write creative, persuasive marketing copy based on business strategies.
• Knowledge and expertise in using all social media, including Facebook, Twitter, LinkedIn, Instagram, Google and Pinterest.
• Good organizational, interpersonal, communication and time management skills.
• Knowledge and expertise in Word, Excel, and PowerPoint.
• Knowledge and expertise in paid and local search on Google, Yahoo, Yelp, etc.
• Proficient in Microsoft Windows and Office products, particularly Word, Excel and PowerPoint.
• Detail oriented with strong analytical skills.
• Ability to organize and prepare clear, concise and accurate reports and correspondence.
• Ability to read, analyze, and interpret information found within spreadsheets and work- related documents.
• Ability to communicate both orally and in writing to others in order to convey information effectively.
• Ability to communicate and work effectively with all levels of employees, officers, directors, and service providers.
• Ability to manage time and be efficient and effective in the completion of multiple assignments simultaneously.
• Ability to establish productive business relationships with others, both inside and outside the organization.
• Ability to work with little direct supervision in carrying out the tasks and responsibilities assigned.
• Ability to be a self-starter and motivated to complete work with a sense of urgency.
• Evidence of flexibility and problem‐solving skills.
• Strong attention to detail.
• Ability to handle sensitive documents or other confidential information.
• Ability to work well under pressure and meet deadlines.

 Physical Demands and Abilities

The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform the essential duties of this job.  Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.

• Ability to listen to and understand information and ideas presented through spoken words and sentences.
• Ability to communicate information and ideas in speaking and writing so others will be able to understand.
• Ability to arrange things or actions in a certain order or pattern according to the specific role or set of rules (e.g., patterns of numbers, letters, pictures, mathematical operations).
• Ability to identify and understand the speech of another person.
• Ability to see details at close range (within a few feet of the observer).
• Ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Ability to sit or stand for long periods of time.
• Ability to demonstrate manual dexterity through use of typing on a keyboard, sorting through paperwork, reaching and grabbing objects.
• Ability to stand, bend, and lift up to 20 pounds.
• Ability to operate standard business equipment such as a fax, computer, printer, copier, etc.
• Ability to look at a computer screen for several hours.
• Ability to travel to other locations as needed.
• Must be able to work on a flexible schedule that at times may include early or late working hours or weekend hours.

 Required Education and Experience

• Bachelor’s degree in Advertising, Marketing, or Communications. Additional work experience in lieu of degree is acceptable.
• Five (5) years’ of marketing experience.
• Experience in bank marketing strongly preferred.

Other Requirements

• May be required to attend activities outside the bank to stay abreast of new developments, best practices, civic activities, and statutory and regulatory changes.
• Pursuant to the Drug Free Workplace Act of 1988, all employees must remain drug free and alcohol free when reporting to work and while engaged in any work related activities.
• Must comply with all Bank Secrecy Act rules, regulations and requirements.

 EOE 

We are committed to ensure fair and equal treatment for everyone we employ and as such, we are a proud Equal Opportunity Employer.  We value diversity and believe employment, training, and promotional opportunities should be available to all persons without regard to race, color, gender (including gender nonconformity, gender identity, status as a transgender individual, and sexual orientation), sex (including pregnancy), age, religion, national origin, ethnicity, physical or mental disability, genetic information, political affiliation, protected veteran status or membership in the armed services, or any other consideration that is protected by applicable federal, state, and local law.