U.S. Lincoln Head of Marketing and Brand

ABOUT FORD
Come help build a better world, where every person is free to move and pursue their dreams. Ford Motor Company was built on the belief that freedom of movement drives human progress. It’s a belief that has fueled our passion to create great cars and trucks. And today, it drives our commitment to become the world’s most trusted mobility company, designing vehicles for a smart world that helps people move more safely, confidently, and freely. Ford is experiencing significant business transformation in an ever-changing digital world. We are dedicated to delivering distinctive products and solutions, having an “always on” relationship (Ford ) with customers and continuously improving our user experience.

At Lincoln, part of the Ford family, we exist to enhance people’s wellbeing. We promise to create world class products and effortless experiences that revitalize our clients throughout their journey, and we fulfill this promise by delivering The Lincoln Way™- warm, human, and personally crafted.

The Opportunity

The Head of Lincoln Marketing and Brand will lead the charge in evolving Lincoln’s US marketing communications to leverage data and technology to enable ‘who’ and ‘how’ we engage clients today and tomorrow. The ultimate ambition: data and tech enabled, idea-led marketing that is customer-centric. In addition, this person will also oversee the day to day vehicle line management, including P&L responsibilities, for our ICE vehicles (Corsair, Nautilus, Aviator and Navigator)

The Head of Lincoln Marketing and Brand will galvanize the functional teams, acting as a champion for change, to empower one unified integrated marketing communications and brand group aligned behind a common goal and shared outcomes.

With strong creativity and passion for the work, the Head of Lincoln Marketing and Brand Management will, at their core, be a modern marketer and both inspire great work and be a brilliant operator, who knows how to navigate complex and matrixed organizations and brands. She/he/they will be proven at working with multiple stakeholders and lead the charge with agency partners to drive work that delivers exceptional business results.

The Team/Organization

The Lincoln Head of Marketing and Brand leader has accountability for end-to-end marketing communications (the “purchase funnel”) experience as well as brand management over the individual nameplates (Corsair, Nautilus, Aviator and Navigator).

This role will lead a team of approximately 10 people including the head of US Lincoln marketing and associated Brand Managers as well as our Media, Product Communications and Digital and Social Strategy teams. This role will also be responsible for managing our agencies and report to Lincoln’s Director of NA Marketing Sales and Services.

What you’ll be able to do:

• Be a strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture
• Lead marketing communications across strategy and executional functions including advertising and brand message strategy, communications planning, partnerships, social, branded content, experiential and creative production to deliver US priorities
  • Define the overall communications strategies for products and services
  • Launch new products and services to drive demand
  • Create and deploy ownership always-on communication strategy
  • Steward increased efficiency and speed to market in production processes
  • Deliver messaging strategies that engage expanded audience segments
• Inject personalization and customization into the core marketing communications approach
• Elevate social marketing to engage and connect with consumers in new ways
• Lead identification of new, deeper insights to inform strategies and drive differentiation
• Create business opportunities through strong brand partnerships that open channels to new and existing customers—including entertainment, sponsorships, and co-branded products, and events
• Transform content production to deliver more nimble, dynamic content and increase efficiency
• Work closely with key partners including sales organization, Comms, media, CX, EV team, GDIA (Global Data, Insights and Analytics), Enterprise Digital and Global Marketing aligning messaging and priorities
• Work with key leaders across the company to develop, nurture, drive, and improve measurable brand affection/favorability by all stakeholders
• Nurture complex Agency Partner relationships as their key point of contact to drive excellence in creative and media executions, efficiently and effectively
  • Lead annual agency scope process and annual agency evaluation
• Lead a team of brand managers who have day to day responsibilities for meeting market equation targets approved at Program Approval (PA) including sales, share, Variable Marketing (VM) andprofit
• Work closely with finance to develop price and offering strategies
• Work closely with the program teams to manage Total Value Management (TVM) and Chip shortage initiatives/processes
• Develop vehicle buzz actions or other initiatives to generate excitement for our products and improve sales
• Manage budgets across group and ensure key priorities are funded

The Person

The following experience and background are a plus.

Preferred Requirements

• A visionary who inspires creative teams to new heights, that unlock the potential of the Lincoln brand
• We seek to hire for passion because that is the only thing that cannot be taught.
• People First Leader & Influencer
  • Promotes an inclusive environment and embodies the Ford behaviors
  • Expert communicator with proven track record in leveraging all internal and external communication channels, can lead by influence
  • Highly collaborative, team-oriented leader with good EQ
  • Must have strong confidence and a point of view, but lack ego and be adept at bringing out the best of people from all the different skills and disciplines
  • Track record of building and developing high performing teams
  • Experience in leading teams through change and transformation
  • A dynamic personality and a joy to be around, who will immediately add a different and innovative perspective to the team
  • Able to build trust and senior level relationships – internally at Lincoln and with partners
• Proven Modern Marketer
  • Forward-thinking marketer who is ahead of digital trends– with strong digital, social, mobile, and CRM marketing experience
  • A media practitioner—an expert in the planning and activation of all media types / client experience and conversant in digital, performance media, and martech platforms
  • End-to-end marketer and ‘Client Obsessive’
  • Strong analytical skills balanced with creativity.
  • Keen strategic thinker, and ability to communicate marketing strategies to all levels and functions of the organization
  • Multi-channel experience across multiple lines of business and geographies, can lead in and navigate a highly complex and matrixed organization
  • Passionate and demonstrable advocacy for customer experience and centricity, will be a customer-centric leader
  • Strategic mind-set and able to blend the art and science of marketing as customer behavior changes and marketing products and services rapidly evolve
  • Proven experience using data analytics to provide greater customer insight, drive innovation and improve efficiency and productivity
  • Experience in managing a multi-million-dollar budget, P&L, forecasting and setting up effective metrics and business processes
• Luxury Mindset

Requirements:

• Bachelor’s degree in Marketing

What you'll receive in return

As part of the Ford family, you’ll enjoy excellent compensation, and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation, and much more. You’ll also experience exciting opportunities for professional and personal growth and recognition.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at time of hire. Visa sponsorship is not available for this position.

Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

At Ford, the health and safety of our employees is our top priority. Vaccination has been proven to play a critical role in combatting COVID-19. As a result, Ford has made the decision to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require an accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.