Director of Strategic Marketing

We are so excited you are interested in joining our team! Candidates are encouraged to apply even if they do not tick every box. If you are excited to empower science through innovation, we want to hear from you!

Science, at its core, is the noble pursuit of understanding how things happen, why they happen and how we might gain some measure of control over what happens. At Form Bio, we’re on a quest. And our singular role in that quest is to empower our community to fulfill their scientific potential. Our software platform is purpose-built to help push the fast forward button on research, to help scientific collaboration be more collaborative and to dispense with the wholly unscientific struggles of cumbersome, DIY IT work.

We’re not here to disrupt the scientific profession, we’re here to empower it. The potential and pursuit of truth is what empowers us. Put simply, Form was created to be a breakthrough for breakthroughs.  

Form Bio is expanding its marketing team and looking for an experienced Director of Strategic Marketing. In this position you will be playing important dual roles covering both upstream market/solutions strategy as well as downstream marketing, GTM and sales enablement tactics. The person in this position will start as a senior individual contributor, with the opportunity to hire one or more summer graduate-level interns and future potential to hire supporting staff in step with business growth/success.

While this is a director-level position, it’s important to note that it will incorporate not just strategy-level upstream marketing responsibilities but at least equally a high degree of direct, hands-on individual contributor work such as building presentations for sales and investor meetings, market sizing and analysis, messaging and positioning development, case study/collateral creation and a range of go-to-market tactics and management for new solutions and business initiatives.

In addition to having applicable experience in cell and gene therapy and technology/solution marketing, the best candidate will be a well rounded thinker AND doer with the following characteristics:

Analytical. You’re data driven and able to develop and articulate a business and financial case for solution strategy/investment, market selection and new business opportunities.

Athletic. You’re able to move and deliver rapidly, not letting perfection get in the way of a solid stake-in-the-ground. You can gracefully shift priorities when needed and keep pace in a rapidly changing early stage startup environment.

Artful. You may not be a designer but you’re creatively discerning and have nuanced judgment when it comes to deliverables and external packaging. You can craft compelling stories, narrative frameworks and external-ready copy around complex scientific and business topics, and you can guide outside resources on making your work visually organized and captivating.

Duties and Responsibilities

• Market/Opportunity Analysis - Continuously understanding and communicating to internal stakeholders what’s happening around us through market intelligence gathering and competitive analysis/monitoring; Driving as-needed analytical exercises such as market sizing, price/revenue modeling, win/loss, pipeline analysis, campaign planning, etc.
• Solution Communications Leadership - Owning and continuously refining the solution-level communication platform inclusive of messaging and positioning of our CGT capabilities and solutions
• Solution Marketing - Proactively and responsively creating collateral and tools for sales such as slides, data sheets, battle cards, etc. (We have highly talented design resources that will help you bring copy, wireframes and other source material you create to life.); Hands-on ownership/delivery of technology and solutions content via website, offline solution literature and other channels; Partnering with customer teams to develop case studies, testimonials and client reference catalog
• Value Engineering - Periodic account intelligence sprints with sales to develop presentations and other materials individually tailored to key, high-revenue-potential prospects

Required Skills and Abilities

• Demonstrated familiarity with CGT and/or AAV therapeutic development
• A borderline obsession with revenue, including a track record of partnering well with sales, product/technology and executive stakeholders to drive business growth
• Strong external and internal communication skills with the ability to translate complex scientific concepts into concise, compelling, digestible messages and storytelling frameworks
• Nuanced conversancy in biology, drug development, AI and business that will enable you to collaborate effectively across teams and functions
• The ability to roll with the fast pace and ever changing dynamics of a high growth startup
• The ability and desire to roll up sleeves and drive tangible outputs and deliverables (in partnership with other team members and outside resources)

Education and Experience

• Master’s degree or PhD in biology or a related field strongly preferred
• MBA in marketing is a plus
• A minimum of 6 years of high-responsibility product or solution marketing experience in a B2B software or service category - experience with biopharma-focused AI/ML solutions strongly preferred
• Demonstrated experience and familiarity with cell and gene therapy
• Experience supporting sales and business development for CGT/AAV partnership programs that involve smaller biotechs and/or bigger biopharma companies strongly preferred 

This position will be remote, with office access in Austin and Dallas and regular in-person all hands meetings. Occasional travel may be required for onsite events.

At Form Bio, we strive to create an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Form Bio believes that diversity is paramount to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.