Audience Acquisition Representative

At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role:

As a member of Forrester’s event sales organization, the Audience Acquisition Rep communicates the value proposition of attending a Forrester event. This role serves as a product expert to drive Forrester event attendance and sell event tickets to attend our global summits and forums. This individual partners with sales reps and customer success managers to guide Forrester’s clients and prospects in attending the most relevant events aligned with their business initiatives.

The Audience Acquisition Rep supports internal Forrester needs related to event tickets. This includes assisting in reporting analysis for event tickets, working on event ticket projects, resolving technical attendee registration or ticket fulfillment issues, and answering general questions about Forrester events. The focus is on driving attendance, building awareness, and initiating adoption of and engagement with Forrester events.

Job Description:

• Sell tickets for Forrester events.
• Build expertise across Forrester’s research areas to map client business initiatives to Forrester’s events to drive event attendance, support renewal rates, and lead to additional event ticket enrichment opportunities.
• Develop and evolve creative, strategic, and brand-building programs using digital and social media channels to promote Forrester events.
• Finesse your sales pitch to showcase the value of attending a Forrester event.
• Leverage client engagement activity within your portfolio to create an events engagement strategy to drive attendance.
• Partner with the account teams to promote upcoming events and discuss account health, value, and opportunities. Execute on events engagement strategies with your accounts to drive tickets sales.
• Coordinate with events product and marketing teams, research, and others to promote a high-quality event experience.
• Manage the events inbox, field support requests on Forrester’s website, and take calls to the events general support line.
• Collaborate closely with the global event sales and customer success teams to share best practices, ensure standardized training and capabilities, and meet shared goals.
• Use the Forrester event registration platform, CRM system, event mobile app, and other technologies to support event customer service, attendee registration and reconciliation, onsite experience, and activity and opportunity tracking.
• Track all activity and correspondence of Forrester’s CRM system. Follow up on tasks, leads, fulfillment items, and registrations within expected service levels.
  
  

Job Requirements:

• A bachelor’s degree and a strong academic record.
• One to two years’ experience as a related product specialist or in an inside sales and/or customer service field.
• History of prioritizing multiple tasks and meeting deadlines.
• Proficiency in Salesforce.com or other CRM systems.
• Success in driving solution-oriented client engagement and delivering high-quality customer service to internal and/or external clients.
• Strong attention to detail, a high degree of organization, and proficiency in leveraging internal systems.
• Strong high-level relationship skills, with confidence to hold conversations with senior-level executives via email and phone.
• The ability to thrive in a high-energy, fast-paced, and collaborative environment to achieve business results.
• Demonstrated project management and collaboration skills across functional groups.
• Knowledge of using social, inbound, content, and outbound marketing to penetrate accounts.
• A critical thinker, with the ability to solve complex problems and drive innovation.
• Proven strong communication, research, and writing skills.
• Someone who is self-motivated to achieve goals.
• The ability and willingness to travel within the USA for Forrester events.
  
  

We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.

Let’s be bold, together.

Explore #ForresterLife on:

Instagram

LinkedIn

Glassdoor

FLSA Status:

Non-Exempt

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.

Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

Benefits at a Glance

Benefits at a Glance - Cambridge