What are the responsibilities and job description for the VP of Marketing position at FOSSA?
Your Mission:
FOSSA is looking for a detail-oriented, hands-on enterprise/B2B marketing leader who will own the Marketing function. This leader will translate company objectives into a GTM strategy, allocation of resources, and execution plans that will improve the company’s marketing channels and messages to acquire new customers. In collaboration with the VP of Sales this leader will develop our sales/marketing roadmap to generate the best leads, keep them engaged, and connect with them at the right time to close more deals.
In this role you will:
- Act as the editor-in-chief of key work/products from your team, such as messaging frameworks and high-visibility sales collateral
- Provide ongoing tracking, measurement, KPI, and ROI analysis for the team’s marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication for strategic calendar and brand initiatives
- Analyze and interpret internal sales data to inform business decisions and make recommendations to executive leadership and partners
- Create the foundation of our learning management system (including documentation and playbooks), and establish measurements for training effectiveness, and monitor and track on a regular basis to constantly improve the program
About you:
- Enterprise/B2B marketing leader (Director-level or VP-level)
- Must have driven growth past $10M ARR scale in a primary role (as an executive, or direct pipeline target holder)
- Signed up for / owned hard pipeline goals (multi-$M) on a startup (<$2m) budget
- Experience in B2E software (long deal cycles, 5-6 fig deals) targeting a technical buyer (Engineering/DevOps)
- Excellent communication and executive skills
- Experience working collaboratively with internal functions and customers
- Track record of working well with enterprise sales leaders and sales teams ($1m quotas, longer deal cycles, out-bounding motion, complex sales cycles with demanding PM reqs)
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