What are the responsibilities and job description for the Digital Marketing Manager position at Frontage Laboratories?
Digital Marketing Manager
Title: Digital Marketing Manager
Location: Exton, PA (On Site or Hybrid)
Reports to:: Executive Director, Marketing and Sales Operations
Frontage Laboratories Inc. is an award winning, publicly listed (HKSE), full-service CRO/Contract Research Organization operating over 25 state-of-the-art laboratories across North America and China and growing over 30% YOY. Our core competencies include drug metabolism, pharmacokinetics/ pharmacodynamics (PK/PD), safety and toxicology, bioanalytical services, chemistry and manufacturing controls for drug development, and core laboratory services for clinical trials.
Our Chicago, IL site provides toxicology testing and research laboratory services and specialized pre-clinical studies in support of pharmaceutical and biotechnology products.
Position/Job Summary:
The ideal candidate will be responsible for maintaining a brand’s online presence through the developing, implementing and executing a comprehensive digital marketing strategy. Working collaboratively with all business unit leaders to plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Roles & Responsibilities:
- Plan and execute all digital marketing campaigns levering all social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to our clients.
- Maintain consistent brand messaging throughout all platforms.
- Oversee the maintenance and optimization of global website. Improve the design, traffic, and content of the website
- Develop strategies that drive customers to the website. Increase engagement and lead generation while improving user experience.
- Optimize Chatbot platform
- Develop email blast campaigns to target key customers. Work with sales operations on execution and campaign tracking.
- Develop strategy to increase share of voice for social media platforms. Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Utilize analytical tools to evaluate end-to-end customer experience across multiple digital channels.
- Collaborate with agencies and other vendor partners
- Work with IT on optimization of intranet
- Drive development and placement of all digital ads and activities. Support publication of all marketing material and track downloads
Education, Experience & Skills Required:
- Minimum of Bachelor’s degree in marketing or business is required
- Knowledge of Pharmaceutical, Medical Device, Life Science, CRO or CMO industry is preferred but not required
- Minimum of 3-5 years of experience in B2B digital marketing is required
- Website content management system (CMS) experience with WordPress is required
- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns is required
- Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush) is required
- Experience in setting up and optimizing Google Adwords campaigns is required
- E-mail marketing and drip campaign experience is required
- Salesforce or CRM experience is desirable
- Marketing automation platform experience (i.e., Marketo, Hubspot, Pardot, etc.) a plus
- Experience with Sharepoint a plus
- Graphic design experience with Adobe Creative Suite is highly desirable
- Strong writing communications and copywriting experience
- Strong project management skills
- Highly organized with attention to detail
- Creative and process driven thinker
- Strong analytical skills and data-driven thinking
Salary and Benefits:
Frontage Laboratories offers a competitive compensation and benefits package including health and dental insurance, a 401(k) plan, disability insurance, and life insurance.
Frontage Laboratories Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
