What are the responsibilities and job description for the Marketing Specialist position at Frymaster?
Marketing Specialist
We are Frymaster! We design, manufacture and supply best-in-class commercial food and beverage equipment for the global foodservice market. We empower you to grow with us. We recognize you and reward you. We win together as one team. Bring your passion for excellence to our table.
A marketing specialist is a professional responsible for supporting and executing various marketing activities within a company or organization. Activities include creating and/or coordinating the production of advertising and promotional materials, identifying an appropriate mix of advertising and promotional media channels that align with defined customer market segmentation and buyer personas (e.g., social media, website, publications, etc.), coordinating basic activities of the company's trade shows, promotions and events, planning advertising campaigns, assisting in creating and/or coordinating brand promotional merchandise. The marketing specialist must be an organized multi-tasker, able to handle many diverse projects simultaneously.
Reporting directly to the Marketing & Communications Manager, this position is based in Shreveport, LA.
MAJOR ACCOUNTABILITY:
- Develop and maintain sales spec sheets.
- Support and maintain internal tools such as our digital asset management site, AutoQuotes, Specifi, and other customer specific sites.
- Assist with the planning and execution of marketing events, tradeshows, and sales training.
- Assist with managing social media channels including reputation monitoring, creating content, overseeing messaging and interactions on social media.
KEY TASKS & RESPONSIBILITIES:
- Maintain inventory of sales support materials and assist in the creation of new materials as needed.
- Drive and coordinate digital and traditional marketing campaigns with measurable results.
- Report marketing metrics and provide recommendations on ongoing optimizations.
- Assist in the creation of marketing materials such as brochures, presentations, and catalogs.
- Support marketing management in organizing various projects and performing ad hoc projects as needed.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
- Stays up to date with industry trends, best practices, and design technologies to maintain a competitive edge.
- Ensure all marketing projects are moving through the various stages efficiently and meeting deadlines.
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
JOB REQUIREMENTS:
Education & Experience:
- Bachelor’s degree in engineering
- Up to 2 years’ experience required.
Skills & Abilities:
- Basic analytical and problem-solving skills.
- Excellent interpersonal, verbal, and presentation skills.
- Preferred - knowledge of Adobe Creative Suite and/or Canva.
- Computer proficiency with MS Office.
- Familiarity with social media and the different platforms.
- Ability to write and edit compelling narratives across multiple digital channels both internally and externally
- High level of energy and able to multi-task while meeting deadlines.
- Highly creative and open to share new ideas and modify work based on team feedback.
- Self-starter with a team-oriented approach. Proactive and able to easily interact with others.
- Detail oriented and able to manage multiple projects. Demonstrated capacity to take on greater responsibilities as needed.
% Travel required: Level of direct reports: # Employees managed:
- 5% None None
Physical demands of the position:
- Sitting: Extended periods of sitting at a desk or workstation while working on a computer or performing tasks.
- Standing/Walking: Occasional need to stand or walk within the office premises, such as moving between work areas, meeting rooms, and common spaces.
- Lifting/Carrying: Ability to lift and carry office supplies and materials, up to 20 pounds, occasionally.
- Repetitive Motion: Regular use of hands and fingers for typing, writing, and manipulating office equipment.
- Vision: Continuous use of visual acuity for reading documents, computer screens, and analyzing data.
- Hearing: Ability to hear and communicate effectively with coworkers, clients, and customers in person and over the phone.
- Speaking: Clear and concise verbal communication is essential for interacting with colleagues, clients, and team members.
- Bending/Reaching: Occasional need to bend, stoop, or reach for objects on shelves or in cabinets.
- Climbing: Minimal requirement for climbing stairs or using office building elevators.
- Driving: Not applicable to this position as it is located within an office environment.
OUR BENEFITS:
We believe that our people our one of our most valuable assets. That’s why we provide our employees with a competitive benefits package that helps protect their health, income and lifestyle. Some offerings are dependent upon the role, work schedule, or location, and can include the following:
- Competitive salary:
- Healthcare (medical, dental, vision)
- 401(k) savings plan
- Wellness Program
- Supplemental Health Plans
- Employee Assistance Program
- Training and Development
- Tuition Assistance
- Holiday Pay opportunities
- Employee discounts
- Paid Time Off (PTO)
- On-the-job training and skills development
- Basic Life Insurance
- Leave Program
- Employee Events and more…
For more company information, visit www.welbilt.com. To explore more Career opportunities at Welbilt, visit www.careers.welbilt.com.
Frymaster, Inc. is an equal opportunity employer which values diversity in the workplace. All applicants shall receive equal consideration and treatment in employment without regard to race, color, religion, ancestry, national origin, age, sex, marital status, familial status, medical condition, or any other status protected by law. All recruitment, hiring, placements, transfers, and promotions will be on the basis of individual skills, knowledge, abilities, and business need.
#Frymaster #LI-KW1
Salary : $51,412 - $66,835